Marketing manager h1.location_city

Guild Mortgage Company, closing loans and opening doors since 1960. As a mortgage banking firm, we are dedicated to serving the homeowner/buyer. Our goal is to provide affordable home financing for our customers, utilizing the best terms available while providing a level of professionalism and service unsurpassed in the lending industry.

POSITION SUMMARY

The District Marketing Manager plays an important role in the organization by overseeing several tasks related to all District Marketing functions. The role is responsible, under minimal direction, for developing and overseeing specific district marketing training initiatives and assisting in the strategic, design, approval, and implementation of new marketing programs.

Essential Functions

• Design and recommend district marketing strategies to accomplish marketing objectives.
• Create content and maintain social media pages for the District, including new employee announcements, and other relevant initiative and events.
• Project manage marketing deadlines in collaboration with the Corporate Marketing Department and third-party designers.
• Create and maintain centralized District web page for recruiting and networking purposes.
• Assist team in on-going district support via providing marketing tips, training videos, and daily communication.
• Create marketing content for district, including Loan Officers; such as presentations, drip campaigns, and paid advertising encompassing digital, print, and radio.
• Monitor effectiveness of district marketing initiatives and identify areas for process improvements and re-engineering of work to increase efficiencies and productivity.
• Develop ways to measure the success of various marketing initiatives and develop accountability structure for stakeholders.
• Manage district marketing tools and ensure timely correspondence, including associated theme days, Homebot, Bombbomb, SMS texting, engage emails, closing gifts, and birthdays.
• Work to ensure success of the Guild Giving Program.
• Design and facilitate marketing training program for Loan Officers, including growth and engagement strategy
• Facilitate district trainings to encourage buy-in for new technology and tool implementations.
• Generate Monthly Customer Satisfaction and MyScore data to drive best-in-class customer service and technology adoption.
• Hold team accountable for quality and accuracy of work and providing excellent customer service, including lead trackers; provide training support as needed.
• Participate in the recruiting and onboarding process for new team members.
• Coach and provide direction to team in resolving escalated issues.
• Manage special projects as needed.
• Perform other duties as assigned

Qualifications

• Bachelor’s degree in Marketing required; along with along with a minimum of six years total experience in marketing role(s) with at least one of the years spent in a supervisory/lead capacity.
• Experience with Salesforce is preferred.
• Prior experience in real estate or the mortgage industry preferred.
• Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.
• Passionate about delivering excellence in customer service within a team environment.
• Excellent verbal and communication skills required.
• Ability to organize and manage multiple priorities simultaneously.
• Self-motivated with a strong attention to detail.
• Highly organized and detail oriented; ability to work in a fast-paced environment required.
• Ability to be patient and train less experienced team members, respond to questions, build capability.

Supervision/Authority level/project management

Number

Job Titles

Direct: 6

Business Development Coordinator

Indirect: 5

Business Development Coordinator and Transaction Coordinators (Outside of District)

• Minimal to limited supervision required, depending on experience
• Applies sound independent judgment and decision-making to execute core job responsibilities.

Travel: 0%

REQUIREMENTS

• Physical: Work is primarily sedentary; occasionally walks and/or stands.
• Manual Dexterity: Frequent use of computer keyboard and mouse.
• Audio/Visual: Ability to accurately interpret sounds and associated meanings at a volume consistent with interpersonal conversation. Regularly required to accurately perceive, distinguish and interpret information received visually and through audio; e.g., words, numbers and other data broadcasted aloud/viewed on a screen, as well as print and other media.
• Environmental: Office environment – no substantial exposure to adverse environmental conditions.