Marketing manager • columbus oh
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Marketing Manager
Key Responsibilities
The Marketing Manager reports to the Executive Vice President of Operations and will collaborate with the Marketing Coordinator to lead the marketing efforts of the company. The Marketing Manager will use their creative ideas and leadership skills to contribute to Smoot’s reputation, culture, and brand recognition.
Requests for proposals/qualifications (75%-time commitment)
• Manage the RFP/RFQ process from beginning to end
• Utilize Microsoft Planner to communicate to the Executive VP of Operations upcoming leads and current pursuits
• Implement client strategy to collect intel to help with overall messaging and pre-positioning efforts
• Create client strategies and capture plans to use as guides in producing message-driven content for submissions
• Understand and communicate the RFQ, RFP, and interview requirements to the pursuit team
• Communicate submission statuses to the Pursuit Lead on a regular basis
• Ensure all submissions are completed in a timely manner, consistent with the brand, and exhibiting accurate information
• Write, edit, proofread, format, and assemble/prepare the required documents for final submission
• Lead the project interview preparation and team coordination to create presentations and leave-behind marketing materials
• Collaboration on partner pursuits when outside partners are engaged
Data and content management (10%- time commitment)
• Update and maintain project data, employee resumes, external company and contact information, client intel, and proposal text Client Relationship Management database
• Create and update graphics library on network
• Work with third party vendors in coordinating all project and employee photography on an as needed basis
• Collaborate with the Marketing Coordinator and IT Director in managing content on the company’s intranet page
• Ensure the content on the website is up-to-date and make necessary changes utilizing the content management system, Wordpress
External and internal marketing initiatives (10%- time commitment)
• Work with the President/CEO, Executive VP of Operations, and Water Group Team Lead to develop and execute annual marketing plans for identified clients and projects for the year
• Collaborate with the Marketing Team to create and post monthly news items, project updates, press releases, and any other noteworthy content on the website, LinkedIn, and CRM
• Utilize Mailchimp to create and send internal email communications and digital newsletters
• Create/update all brochures, project sheets, resumes, banners, flyers, advertisements, jobsite signage, etc.
• Coordinate the organization and logistics of internal company and external industry events, including event participation (Job Fairs & Marketing Booths)
Brand management (5%- time commitment)
• Manage and oversee purchasing of all company apparel and swag including shirts, safety vests, hats, hard hats, backpacks, etc.
• Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions, awards, conferences, sponsorships, regional industry associations, media placements, etc.
• Provide ongoing guidance to internal staff of meeting brand requirements utilizing the brand and communications guide as an educational tool
• Partner with third party digital agency to develop additional branding needs on an as needed basis
Qualifications
• Minimum 5+ years in marketing, preferably within the AEC industry
• Bachelor’s degree preferred in business or marketing, or similar education or experience considered
• Preferred experience in proposal and presentation planning, layout, developing and curating proposal content, graphics, and editing for the AEC industry
• Passion for developing fresh and creative approaches to conveying information
• Experience and ability to tailor writing content based on the project type, message, and intended target audience, ensuring it is exciting, engaging, and interesting
• Proficient in Adobe Creative Suite specifically InDesign, Photoshop, and Illustrator
• Proficient in Microsoft Office 365
