[breadcrumb.workplace_remote] Marketing manager [h1.location_city]
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Asure SoftwareSanta Ana, CA, US- [job_card.full_time]
Growth Manager
Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner's mentality. We help businesses develop their "Human Capital" to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 80,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure's HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
This position is based on-site at our office in Santa Ana, CA. Flexibility for hybrid arrangements may be considered.
The Growth Manager serves as the dedicated marketing partner for an assigned sales teamfunctioning like a fractional marketing manager for that business segment. This role blends strategy, content creation, campaign execution, and sales partnership. Growth Managers understand their target market deeply, build the content and programs their sales teams need, and collaborate across the organization to deliver consistent pipeline results. They are both hands-on creators and skilled coordinators who know how to leverage internal resources, agencies, freelancers, and AI tools to get high-quality work done fast.
What You'll Do
- Act as the primary marketing partner for a specific sales team, developing a deep understanding of their markets, customers, challenges, and revenue priorities.
- Create and execute marketing programs that drive awareness, generate qualified opportunities, and support sales motions.
- Produce versatile marketing content from educational assets and articles to tools, resources, and campaign materials using both your own skills and support from internal teams, agencies, freelancers, and AI.
- Equip SDRs and Sales Executives with the messaging, lists, insights, and resources they need to engage prospects effectively and consistently.
- Build and manage outbound, nurture, and targeted campaigns tailored to your sales team's goals and ICPs.
- Drive engagement across digital channels, including social media, to amplify visibility and spark conversations with prospects and industry voices.
- Plan and promote virtual and in-person events such as webinars, workshops, and roundtables that support your team's pipeline goals.
- Monitor performance metrics, interpret trends, and communicate results in a clear, actionable way to sales and marketing leadership.
- Frequently join customer and prospect calls to stay connected to real-world needs and refine marketing strategy based on direct insights.
- Partner cross-functionally with Product, Operations, Customer Support, and other marketing teams to ensure consistency and alignment across all go-to-market initiatives.
Qualifications
Compensation
The base salary range for this role is $120,000 - $130,000 depending upon level of experience.
Benefits
Our Mission
To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
Our Vision
Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
Our Values
Reflect who we are and what we stand for as a company.
We are an equal opportunity employer. All candidates must be legally authorized to work in the US, as we are unable to sponsor or transfer Visas at this time. Criminal background checks conducted at employment offer.
NO AGENCIES PLEASE
Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure's mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.