Marketing manager • lakeland fl
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Job Description:
SUMMARY
The Strategic Marketing Manager is responsible for defining and executing the strategy for ITW ProAP across the automotive aftermarket service channels. In addition to strategy, this role is responsible for the product portfolio, pricing and marketing communication. The Strategic Marketing Manager works closely with the cross-functional team to deliver above-market profitable growth. This role reports to the Business Unit Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategy: Develop and execute the growth strategy for the Business Unit through deep understanding of customer, technology, competitive and regulatory landscape. Maintain optimized product portfolio.
New Product Innovation: Develop Product / Technology Roadmaps based on customer needs. Partner with cross-functional team to commercialize products through the Stage-Gate process.
Marketing Communication: Create and launch 360-degree marketing campaigns. Develop compelling sales tools to effectively communicate value proposition. Measure the efficiency and effectiveness of marketing programs.
Talent Management: Lead and develop talent in order to maximize individual, team and organizational effectiveness in meeting BU goals.
Promote, support, and adhere to all safety and quality related policies and procedures.
Supervisory Responsibilities .
Education and Work Experience
Bachelor's degree in Engineering, Science or Business; MBA preferred.
10+ years experience with atleast 5+ years in Business-2-Business environment. Automotive Aftermarket experience preferred
Demonstrated marketing leadership delivering results.
Strong Talent Manager with experience building teams and developing Talent.
Demonstrated ability to lead a project team through market assessment, customer needs, and product creation that led to significant sales.
Success in building Value Proposition skills and capabilities amongst Teams, and in execution leading to financial results.
Proven application of analytical, planning, forecasting, and budgeting /financial skills.
Excellent communication and influencing skills.
The ability to manage multiple, complex priorities.
Ability to travel up to 30%
PHYSICAL DEMANDS & WORK ENVIRONMENT
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions
Hours of Work
ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
