The Digital Marketing and Communications Manager will be responsible for developing and implementing comprehensive digital marketing and communication strategies in support of ASEM’s recruitment and enrollment goals. Reporting to the Director of Enrollment Marketing, Communications and Visitor Experience, the manager will support digital asset development, implement digital marketing and communication strategies across established digital platforms, monitor and optimize the campaigns to improve digital campaign outcomes, and embed communication messaging established by ASEM communication team within digital components. The role will include a high-level of communication between agency partners, college partners and ASEM leaders, project managing timely deliverables to ensure digital and social campaign effectiveness, and working collaboratively internally with ASEM Assistant Director of Marketing roles on alignment of communications messaging. In addition to managing digital campaigns and content, this role would coordinate with university departments—including but not limited to UCOMM and Student Life—that manage and maintain social media platforms used by prospective students, helping align content development and ensure that relevant, time-sensitive enrollment information is communicated effectively. Minimum requirements: Bachelor’s degree plus 3 years of experience with managing digital media and campaigns. Experience translating key messaging and communication into strategic execution in support of business goals.
Criminal history background check will be conducted. Excellent benefits including staff/dependent scholarship program.
Applicant review begins March 17. View requisition S_260150 at https://employment.unl.edu to apply.
As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://www.unl.edu/equity/notice-nondiscrimination.