[breadcrumb.workplace_remote] Marketing manager [h1.location_city]

Job Description

Job Description

Marketing Manager

Location : Cedar Park, TX (Onsite)

Schedule : Full-Time | Monday–Friday, 9 : 00 AM–6 : 00 PM CT

Who We Are

At MIRA Safety, we value one thing above all else : uncompromising protection .

This isn’t just a design philosophy—it’s our purpose. As a leading marketing and distribution company specializing in personal protective equipment, we provide exceptional-quality gas masks, filters, hazmat suits, and survival gear to both professionals and civilians.

Based in Cedar Park, Texas, MIRA Safety designs and distributes products purpose-built to protect against the world’s most dangerous chemical, biological, radiological, and nuclear (CBRN) threats. Our customers include law enforcement officers, military operators, first responders, agricultural workers, and preparedness-minded citizens who depend on our equipment when failure is not an option.

Simply put, we’re in the business of saving lives—and we believe everyone deserves the best possible chance at survival.

Position Summary

MIRA Safety is seeking an experienced and strategic Marketing Manager to lead the development and execution of comprehensive marketing initiatives that drive brand growth, engagement, and revenue. This role requires a strong focus on SEO, digital media, content strategy, and performance analytics.

The ideal candidate blends creative leadership with data-driven decision-making and understands how compelling content influences engagement and sales across both organic and paid channels.

Essential Functions

Develop and execute marketing strategies aligned with MIRA Safety’s brand, vision, and growth objectives

Manage integrated marketing campaigns from concept through execution and performance analysis

Oversee content creation for the website, blog, social media, and other digital platforms

Lead SEO initiatives to improve search engine rankings, organic traffic, and conversions

Manage digital acquisition channels including lead generation, social media, paid advertising, and email marketing

Create, review, and approve marketing copy and collateral for digital and print use

Build and maintain partnerships, affiliate programs, and industry relationships

Monitor consumer behavior and adjust strategies to optimize campaign effectiveness

Track, analyze, and report marketing KPIs, ROI, and campaign performance

Present marketing strategies and performance insights to leadership and stakeholders

Mentor and manage marketing team members and contractors, fostering creativity and accountability

Perform other duties as assigned.

Competencies

Strategic marketing leadership with strong creative execution

Advanced SEO expertise and familiarity with tools such as Google Analytics, SEMrush, and Ahrefs

Excellent writing, editing, and storytelling skills

Strong leadership, coaching, and team management abilities

Data-driven mindset with robust analytical and reporting skills

Proficiency in digital advertising platforms and email marketing tools

Strong project management and multitasking abilities in a fast-paced environment

Knowledge of tactical, defense, or preparedness-related industries is a plus

Supervisory Responsibilities

Yes — This position manages marketing department personnel and / or contractors

Work Environment

Onsite position at MIRA Safety’s Cedar Park, TX headquarters

Standard office setting

Attendance required five days per week

Physical Demands

Ability to sit for extended periods while working at a computer

Occasional lifting of up to 10 lbs. for event materials or product samples

Travel Requirements

Occasional travel may be required

Required Education & Experience

Bachelor’s degree in Marketing, Journalism, or a related field (or equivalent experience)

8+ years of marketing experience, including at least 5 years in a managerial or leadership role

Proven success in SEO strategy and digital marketing campaign execution

Strong experience with content development, social media, and marketing analytics

Preferred Qualifications

Experience in the tactical gear industry or tactical community

Familiarity with CBRN-related markets

Military or law enforcement background (DD-214 or statement of service required if applicable)

Experience working within the Entrepreneurial Operating System (EOS)

What We Offer

Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by MIRA Safety

Optional life, hospital, critical illness, and accident insurance

Generous paid time off (PTO) and sick leave

9 paid holidays to rest and recharge

Plus, amazing perks at our brand-new Cedar Park office :

Onsite gym and private soundproof pods for focus or relaxation

Sauna, ice plunge, and red light therapy for total wellness

Game room with pool and darts to connect and unwind

Fully stocked modern break room with snacks

Free organic eggs from our on-site chicken farm—yes, really!

As part of the application process, candidates will be asked to complete the Culture Index .

Equal Opportunity Employer

MIRA Safety is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

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