Marketing manager [h1.location_city]

Manager, Technical Product Marketing, Capital One Software-Slingshot (Remote)

Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As one of the first large enterprises to go all-in on the public cloud, Capital One needed to build cloud and data management tools that didn't exist in the marketplace to enable us to operate at scale in the cloud. In 2022, we publicly announced Capital One Software and have since brought two of our B2B software solutions to market; Slingshot and Databolt. We are seeking top tier talent to join our pioneering team and propel us towards our destination. You will be joining a team of innovative product, tech, and design leaders that tirelessly seek to question the status quo. As a Capital One Technical Product Marketing Manager you'll have the opportunity to be on the forefront of building this business and bring these tools to market.

This experienced product marketer will bring a strategic approach to messaging, positioning, competitive intelligence, customer insight, and go-to-market execution for our cloud-based data security solutions. They will leverage their expertise in product marketing to drive customer engagement, adoption, and retention while working closely with cross-functional teams to ensure successful product launches. The product marketing charter is to make our data management solutions successful in the market and with customers. They define and execute GTM strategies and campaigns focused on technical lead generations, product activation, customer success, and long-term value realization. They are experts in our personas, customers and products, leveraging their insights to shape marketing strategies, ideate technical lead magnets, and support the sales team with compelling content.

What you'll do

• Be the subject matter expert on key data management product areas, understanding both technical and business implications.
• Collaborate with PMM lead as well as Product Managers, Marketing, Enablement and other cross-functional teams to align on vision, strategic priorities, campaigns, market trends and success metrics.
• Develop and maintain PMM assets including detailed ICP docs, competitive battlecards, SWOT analyses, product one-pagers, Sales collateral, pitch decks and more.
• Contribute to Go-To-Market plans and product releases, managing cross-functional execution across partner teams.
• Analyze data from product usage, campaigns, content engagement and market insights to optimize performance and ROI metrics
• Craft compelling product messages for internal and external purposes, acting as the product expert for partner teams.
• Produce high-quality long and short form content, including : videos, blogs, thought leadership, case studies, customer PPTs, demos and website content, among others.

Basic Qualifications :

Preferred Qualifications :

_At this time, Capital One will not sponsor a new applicant for employment authorization for this position_

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days. No agencies please. Capital One is an equal opportunity employer (EOE, including disability / vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.