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Marketing manager • west jordan ut
- [promoted]
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Utah StaffingDraper, UT, US- [job_card.full_time]
Product Marketing Manager
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
How you can make a difference At HealthEquity, you'll help millions of members confidently manage their health and financial wellbeing. As a Product Marketing Manager, you'll drive awareness, activation, and conversion for key product lines within the member portal and mobile app-ensuring members not only discover but also adopt and engage with HealthEquity's digital tools. You'll play a pivotal role in creating a smarter, simpler experience that empowers members to Save, Spend, and Invest in their health with confidence.
What You'll Be Doing
Strategy and Messaging
Define value propositions, positioning, and messaging for your assigned product line(s), ensuring consistency across portal, app, and partner / broker / client / member marketing. Map member journeys and identify key funnel stages where targeted campaigns can drive awareness, engagement, and adoption. Collaborate with Product, Marketing, Technology, and Business Experience teams to integrate messaging seamlessly across digital touchpoints and enable go-to-market readiness.
Digital Activation and Conversion
Build and execute go-to-market campaigns that increase awareness, engagement, and adoption of the product within the portal and mobile app. Develop and optimize channel strategies (email / SMS, push, web and in-app content, SEO, paid media) to drive engagement and conversion. Design and analyze experiments (A / B and journey testing) to improve conversion and reduce drop-off. Partner and serve as "quarterback" with broader Marketing (B2B, Consumer Engagement, Marketing Operations) and teams to align activation strategies across channels and tactics.
Measurement and Optimization
Define Marketing KPIs for your product line(s) that inform dashboards in partnership with Product and broader Marketing teams. Collaborate with Product and Technology to implement event tracking, attribution models, UTM structures, and deep linking. Diagnose funnel bottlenecks and implement optimizations to increase adoption and repeat use. Report on campaign ROI and provide actionable insights to leadership and cross-functional partners.
What You Will Need To Be Successful
Must-haves
5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem. Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness adoption conversion engagement). Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments. Proficiency with marketing and analytics tools such as Braze / Iterable, Branch / AppsFlyer / Adjust, GA4, Mixpanel, or Amplitude. Comfort collaborating with technical teams to implement measurement frameworks and optimize user journeys. Excellent communication, campaign strategy and planning, and cross-functional collaboration skills.
Preferred
Experience in healthcare, fintech, or other regulated industries. Background in B2B2C digital adoption. Hands-on experience with mobile / web SDKs, attribution, and deep linking.
Success Metrics
Increased awareness of product line among eligible members. Higher conversion rates from awareness adoption. Reduced drop-off across key funnel stages. Growth in engagement and attributable ROI from campaigns.