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Marketing Specialist, Retail Marketing

Build the Future with Us EquipmentShare is Hiring a Marketing Specialist, Retail Marketing

At EquipmentShare, we're not just filling a role we're assembling the best team on the planet to build something that's never been built before. We're on a mission to transform an industry that's been stuck in the past by empowering contractors and communities through innovative technology, real-time support, and a team that truly cares.

We're hiring a Marketing Specialist, Retail Marketing at our Corporate Headquarters in Columbia, MO, and we're looking for someone who's ready to grow with us, bring energy and drive to their work, and help us build the future of construction.

The Marketing Specialist supports all retail marketing initiatives, including leading co-op program activities and reporting, developing marketing collateral and social media strategies for multiple accounts, updating website inventory and careers pages, and providing operational support such as ordering materials and maintaining retail systems and calendars.

Primary Responsibilities

• Co-Op Program Management: Lead the creation of co-op activities and collateral, including design proposals, calendars, performance measurement, and reporting to OEMs. Update co-op invoices in Sage, submit to billing with PO#, and manage communications with OEMs via Monday.com.
• Marketing Initiatives: Identify and address ongoing marketing needs for new and existing retail offerings. Develop and enhance marketing collateral such as line cards, fliers, and signage. Collect customer and sales feedback to continuously improve collateral and product positioning.
• Social Media Management: Design and execute social media strategies for 7 dealership accounts. Create and manage content for retail accounts. Monitor performance and adjust strategies for optimal engagement.
• Website and Inventory Updates: Update used inventory listings for Retail websites. Maintain careers pages for Takeuchi and SANY.
• Operational Support: Order RAM kits monthly and as needed. Manage the ordering of line cards and other marketing materials on demand. Maintain the retail events calendar. Maintain updates to Call Rail systems. Help with SOP processes.

Why EquipmentShare?

Because we do things differently and we think you'll feel it from day one. We're a people-first company powered by cutting-edge technology. That means our proprietary T3 platform doesn't just run our business it also makes your job easier, safer, and more connected. Whether you're behind the wheel, under the hood, leading a branch, or closing deals tech supports you, and you drive us forward.

We're a team of problem-solvers, go-getters, and builders. And we're looking for teammates who take pride in doing meaningful work and want to be part of building something special.

Perks & Benefits

• Competitive compensation
• Full medical, dental, and vision coverage for full-time employees
• Generous PTO + paid holidays
• 401(k) + company match
• Gym membership stipend + wellness programs (earn PTO and prizes!)
• Company events, food truck nights
• 16 hours of paid volunteer time per year give back to the community you call home
• Career advancement, leadership training, and professional development opportunities

About You

You want to be part of a team that's not just changing an industry for the sake of change we're transforming it to make it safer, more secure, and more productive. You bring grit, heart, and humility to your work, and you're excited about the opportunity to grow within a fast-paced, mission-driven environment.

We're looking for people who:

• See challenges as opportunities
• Embrace change and continuous improvement
• Bring energy, effort, and optimism every day

Skills & Qualifications

• Strong organizational and multitasking skills.
• Ability to work cross-functionally in a dynamic environment.
• Experience with marketing platforms, social media management, and inventory systems.
• Conceptual thinking skills.
• Oral and written communication is a must.
• Interpersonal skills.
• Creativity.

Education and Experience:

• Bachelor's degree marketing or related field, required.
• At least 1 year of professional experience, preferred.

Physical Requirements:

• Must be able to lift at least 25 pounds at times.
• Must be able to sit and work from a computer for long periods of time.

A Workplace For All

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative A Workplace For All is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here because you do.

EquipmentShare is an EOE M/F/D/V. Employment is contingent on passing a background check. Additionally, some roles require passing a drug test, depending on the job responsibilities.