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Digital Marketing Specialist

As a Digital Marketing Specialist, you will develop consumer-facing campaigns to engage prospects and customers. You will collaborate with various teams to ensure content, communications, and emails are effective, high-quality, and meet marketing objectives.

The ideal candidate will have expertise in email marketing, along with hands-on experience in product content development, copywriting, consumer messaging, and measuring marketing engagement.

What you'll do :

• Develop content and execute campaigns :
• Create compelling content, messaging and emails for a variety of purposes (e.g., newsletters, product announcements, lead nurturing and customer communications).
• Collaborate with Product teams to ensure high-quality and engaging content.
• Manage A / B testing to optimize email subject lines, content, and calls to action.
• Build and manage email templates, nurture flows, and landing pages.
• Maintain email quality :
• Ensure all emails adhere to Equifax brand guidelines and industry best practices.
• Maintain accurate and up-to-date customer email lists to maximize deliverability.
• Proofread and receive all approvals before launching emails.
• Test and troubleshoot technical issues related to email delivery and rendering.
• Stay informed about consumer email marketing regulations & best practices.
• Target the right audience :
• Personalize content to increase engagement and relevance.
• Leverage data and insights to optimize targeting and messaging.
• Analyze and optimize :
• Monitor and track key email metrics (e.g., open rates, click-through rates, conversions).
• Monitor and track key web metrics (e.g. landing page views, contact us / sign ups).
• Generate performance reports, identify improvements and present to stakeholders.

Does this sound like you?

Bachelor's Degree in Marketing or Communications or equivalent experience

Experience writing and building consumer facing emails

Knowledge of email best practices (A / B testing, deliverability)

Excellent communication and project management skills

Strong attention to detail

Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department.