Marketing research analyst [h1.location_city]

Job Title :

Lead, Solutions Marketing

Job Description : THE ROLE

Our Solutions Marketing team is seeking a Solutions Marketing Lead to drive market awareness, product consideration, and sales enablement for our portfolio within our Materials Solutions division. This role combines strategic planning with hands-on execution to develop compelling messaging, content, and programs that empower our sales teams, support Entegris product launches, and generate demand. If hired into this role, you will need to be a collaborative leader with strong communication skills, a deep understanding of B2B marketing, and have the proven ability to translate complex technical concepts into clear, differentiated value propositions.

This position will be based in Aurora, IL, Danbury, CT, Billerica, MA, or Round Rock, TX.

WHAT YOU'LL DO

Develop Content to Drive Product Consideration and Brand Awareness

Collaborate with business unit leaders, product managers, subject matter experts to define and articulate differentiated value propositions for our solutions, ensuring messaging highlights unique benefits and competitive advantages to our targeted audiences.

Develop compelling content - including marketing campaigns, case studies, thought leadership pieces, presentations, web copy, advertising, event messaging - that supports the sales process and effectively communicates solution value.

Develop and Manage Marketing Campaigns :

Lead the development and execution of integrated marketing campaigns to generate demand, and interest utilizing created content, promote campaigns via social, email, advertising as appropriate and measure / report on campaign effectiveness.

Develop and Manage Sales Enablement Programs

Collaborate with cross-functional teams to use created content to develop sales enablement materials - presentations, brochures, battle cards, playbooks, videos - that clearly communicate the unique benefits and competitive advantages of our offering to our targeted audiences.

Support successful product launches by delivering comprehensive sales enablement packages, promotional materials and supporting activities.

Facilitate alignment and communication between sales, marketing, and product teams to ensure consistent messaging and execution.

Measure Performance :

Establish key performance indicators (KPIs) and metrics to track the effectiveness of solutions marketing and sales enablement initiatives. Track and analyze campaign performance, content engagement, sales pipeline metrics and market trends to optimize strategies and drive continuous improvement.

WHAT WE SEEK

A minimum of a Bachelor's Degree in Marketing Communications, Business Administration or other related field with an emphasis on marketing, advertising, or public relations

At least 8 years progressive professional experience in a B2B marketing, product marketing, or solutions marketing role.

Proven ability to develop value propositions and translate technical concepts into clear, compelling messaging.

Strong experience in sales enablement, content development, and integrated campaign execution.

Excellent communication, writing, storytelling, presentation, and collaboration skills.Ability to create innovative messages that sets Entegris apart in the market.

Ability to build strong business partnerships and influence technical groups to see the value of a variety of marketing solutions

Ability to thrive in a fast-paced, collaborative, creative, results-driven environment

Experience with digital and social media marketing & analytics

Proficiency with HubSpot and / or Salesforce helpful

A thorough understanding of and exposure to the semiconductor market, semiconductor manufacturing, or adjacent markets would be a plus.

The ideal candidate will be self-motivated, possess strong organizational skills, ability to make informed decisions, and have ability to manage multiple projects within a dynamic environment

WHY WORK AT ENTEGRIS?

Lead. Inspire. Innovate. Define Your Future.

Not everyone who works for a global company shares the same background, experiences and perspectives. We leverage the differences of our employees to bring new ideas to the table. Every employee throughout the company is encouraged to share input on projects and initiatives. Our decision-making process is truly a collaborative effort as we realize there are leaders at every level of the organization. We put our values at the core of how we operate as an organization - not just when it's convenient, but in a lasting and meaningful way. We want the time and energy you spend here to have a positive impact on your life inside and outside of the office.

WHAT WE OFFER

Our total rewards package goes above and beyond just a paycheck. Whether you're looking to build your career, improve your health, or protect your wealth, we offer generous benefits to help you achieve your goals.

Compensation : $105,000- $135,000 per year range with actual pay dependent on candidate overall skills for the role

Annual bonus eligibility

Progressive paid time off policy that empowers you to take the time you need to recharge

Generous 401(K) plan with an impressive employer match with no delayed vesting

Excellent health, dental and vision insurance packages to fit your needs

Education assistance to support your learning journey

A values-driven culture with colleagues that rally around People, Accountability, Creativity and Excellence

Entegris does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Entegris immigration sponsorship (e.g., H1B, TN, STEM OPT, etc.) now or in the future.

At Entegris we are committed to providing equal opportunity to all employees and applicants. Our policy is to recruit, hire, train, and reward employees for their individual abilities, achievements, and experience without regard to race, color, religion, sexual orientation, age, national origin, disability, marital or military status.

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