Marketing research analyst [h1.location_city]

divh2Research And Innovation Analyst / h2pAt WSP, we know that Innovation influences everything we do : from our daily project work to distinctive operational practices, from management methodologies to business strategies. The Research Innovation team is in charge of managing ideas and problems associated with the companys strategy. The focus is to identify and develop new services and technologies to solve current and future problems of our clients, as well as simplify the organizations processes to aim for greater efficiency. We guide our teams in innovation and transformation processes using standardized methodologies, and thus, we prepare our company for the future. / ppResearch and Insights team at WSP India is looking for a candidate to fill a position that will support the above. The role will be a part of our Research and Innovation team in WSP Canada; working closely with multiple stakeholders in delivering knowledge to enable impactful and innovative solutions. They will be required to solve various types of business problems using appropriate research methodologies for the projects. / ph3Responsibilities / h3pAs a Research and Innovation Analyst, you will be responsible for the following : / pulliPerform complex qualitative and quantitative research and analysis projects from start to finish, ensuring high-quality and timely delivery of results. / liliInteract with the multiple leaders / stakeholders / teams on tasks ranging from creating go-to-market strategies, deriving addressable market size, sharing extensive industry knowledge, analysing new trends impacting the market, to developing intellectual assets. / liliReview and analyze key business metrics to devise plans for improvement, and present strategic recommendations based on research findings to senior management and key stakeholders. / liliPrepare detailed research reports, white papers, and presentations that communicate complex data and insights in an easily digestible manner. / liliGather, review and analyze business and industry data, including KPIs, financial reports and other key metrics using data analytics tools. / liliSocialize key market data, long-term trends and insights relevant to WSP and benchmark performance data and relevant economic trends. / liliUnderstand our top competitors; strengths, weaknesses, opportunities, approach to compete and win. / liliExpand our knowledge of key opportunities and innovations in our industry to support growth. / liliMaintain documentation regarding various projects, processes and operations. / liliDevelop and refine research methodologies to enhance the accuracy and efficiency of data collection and analysis processes. / liliDevelop and maintain end products in the form of a formal report (PowerPoint presentations, summary documents, or spreadsheet). / li / ulpKey Competencies / Skills / Qualifications / ppMandatory Skills / pulliMinimum 5 years experience in managing end to end business research projects independently / liliPerform detailed analyses of target companies, including financial performance, business models, and strategic positioning. / liliConduct comprehensive research on market trends / liliStrong analytical skills and expertise in structuring the problem and converting information into insights / liliExcellent knowledge of market and competitive intelligence / liliGood knowledge and experience on subjects such as Digital, Innovation, Technology (AI, GenAI), change management, Strategy, Business transformation, Sustainability / liliInternational work exposure to work collaboratively in a global business environment with business leaders / liliConducting interviews with internal and external subject matter experts / liliEffective communication skills (written and verbal both) / liliVery strong business writing / report writing skills / liliAttention to detail and accuracy in research and reporting / liliProficiency with MS-Office Suite with excellent PowerPoint and Excel skills / liliProficient in PowerBI to analyse data and create dashboards, reports, and insights / li / ulpDesired Skills / pulliProficient in leveraging AI tools such as Copilot, ChatGPT, Rox to enhance research efficiency and quality. / liliExperience of working within Strategy environment / liliExperience of working on subjects such as digital innovation, strategy, sustainability / li / ulpSolid understanding of professional services, engineering and environmental industries / ph3Qualifications / h3ulliPost Graduate Diploma / Masters Degree preferably in Business Management. / li / ulpBGV : / pulliEmployment with WSP India is subject to the successful completion of a background verification (BGV) check conducted by a third-party agency appointed by WSP India. / liliCandidates are advised to ensure that all information provided during the recruitment process including documents uploaded is accurate and complete, both to WSP India and its BGV partner. / li / ul / div