Marketing specialist h1.location_city

FPC of Troy, a third-party recruiting firm, is supporting recruitment and sourcing efforts for this role. Please note, they will be the first point of contact.

Director, Marketing

Location: St. Louis, MO Reports to: Vice President, Strategy

Guarantee Electrical was founded in 1904 to help power the World's Fair and showcase what was possible when innovation, craftsmanship, and ambition came together. More than a century later, that same spirit drives us forward.

As we continue to grow our national footprint and invest in the future of our people, our partners, and our markets, we are elevating marketing as a strategic growth driver for the business.

We are seeking a Director of Marketing to build, lead, and scale a best-in-class marketing function for Guarantee Electrical. This is a rare opportunity to shape how a respected legacy brand evolves for the next generation while playing a central role in growth, reputation, and culture.

If you are energized by building teams, creating clarity, and telling stories that move the business forward, this role offers the platform to make a lasting impact.

Position Purpose

The Director of Marketing is a senior leadership role responsible for developing and executing an enterprise marketing strategy that supports growth, strengthens brand reputation, enhances the partner experience, and enables consistent execution across regions and business units.

Aligned with Guarantee's long-range vision and values, this role integrates strategy, storytelling, systems, and people to create clarity, consistency, and impact across all external and internal communications.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute an enterprise marketing strategy aligned with our vision, growth priorities, and market positioning
• Serve as a strategic partner to executive leadership, business unit leaders, and preconstruction teams
• Translate business goals into clear marketing priorities, roadmaps, and measurable outcomes

Leadership and Team Development

• Build, lead, and mentor a high performing marketing team
• Establish clear roles, expectations, workflows, and career paths
• Foster a culture of accountability, collaboration, creativity, and continuous improvement
• Coach seller-doers and technical partners on messaging, storytelling, and client engagement

Brand, Storytelling, and Creative Direction

• Own and steward the Guarantee Electrical brand across all regions, markets, and platforms
• Set creative direction and storytelling standards that differentiate the company in the marketplace
• Ensure consistent, high-quality execution across proposals, presentations, digital assets, social media, paid media, and experiential touchpoints
• Champion authentic storytelling that highlights people, projects, culture, safety, and innovation

Internal Communications and Culture

• Lead internal communications in partnership with the People Team to support transparency, alignment, and engagement
• Support enterprise initiatives such as Partner Month, ESOP communications, safety milestones, and strategic announcements
• Ensure internal messaging reinforces culture, values, and the partner experience

Talent and Trade Partner Communications

• Partner with People and Workforce teams on recruiting, employer brand, and trade partner campaigns
• Develop targeted messaging and campaigns that support workforce growth and retention
• Ensure the brand resonates with both professional and craft audiences

Marketing Operations and Governance

• Build scalable marketing operations including planning cadence, project management, and quality control
• Own the marketing budget, vendor partnerships, and contract management
• Establish policies, templates, and standards that enable efficiency while protecting brand integrity
• Leverage tools, content libraries, and marketing systems to improve speed, alignment, and insight

Digital, Public Relations, and External Presence

• Lead website strategy, search optimization, content development, and performance analytics
• Oversee social media, public relations, thought leadership, awards, and earned media
• Ensure a strong, credible, and differentiated presence in priority markets
• Partner with external agencies and consultants to extend capabilities as needed

Business Development and Project Pursuit Support

• Partner closely with Business Development, Preconstruction, and Operations on pursuits and key accounts
• Elevate proposal strategy, messaging, visuals, and interview preparation for high value and strategic pursuits
• Support pursuit decisions through market insight, positioning, and differentiation
• Develop client focused materials that support capture planning, relationship development, and sustained growth

Ideal Candidate Profile

Leadership and Mindset

• Inspirational, people first leader with a strong coaching orientation
• Strategic thinker who connects marketing, business development, operations, and people
• Comfortable operating at both executive and execution levels
• Builder who thrives in creating structure, systems, and clarity

Functional Strengths

• Deep experience in AEC marketing, professional services, or complex business to business environments
• Expertise across brand management, proposals, digital marketing, public relations, and internal communications
• Strong operational discipline with exceptional project and stakeholder management skills
• Data informed decision maker comfortable using metrics and analytics

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field required
• Ten or more years of progressive marketing experience with at least five years in senior or director level leadership
• Experience leading marketing for organizations with multiple offices and growth oriented strategies
• AEC industry experience strongly preferred