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Overview

Social Media Specialist – Jumpstart Your Marketing Career! Certco Inc. is seeking a Social Media Specialist to join our Marketing Services team in Madison, WI (Hybrid).

As our Social Media Specialist, you’ll help bring our brand — and the brands of our independent retail partners — to life online. You’ll create engaging content, design eye-catching visuals, and help build digital strategies that connect with audiences across multiple platforms.

What You’ll Do

Develop and manage social media campaigns that drive engagement and brand awareness.

Design creative graphics and short videos for use across all digital platforms.

Collaborate with the marketing team to align social media efforts with broader campaigns.

Track and analyze social media performance, making data-driven recommendations.

Stay ahead of trends to ensure Certco and our retail partners are part of the social media conversation.

What We’re Looking For

2–3 years of experience in social media and / or digital marketing (or a strong portfolio).

Creativity, curiosity, and a genuine passion for social media.

Experience with design tools such as Adobe Creative Suite or Canva.

Excellent communication and time management skills.

A self-starter who’s ready to learn, grow, and contribute to a fun, forward-thinking team.

Why You’ll Love Working Here

At Certco, we believe in helping our people grow. You’ll gain hands-on experience across social media strategy, design, and analytics — all while working alongside a supportive, talented marketing team.

Award-Winning Culture : Certco is a Top Workplace known for teamwork, integrity, and innovation.

Career Growth : Opportunities to grow your technical and leadership skills.

Competitive Pay & Benefits : Insurance, 401(k) with match, profit sharing, and PTO.

Amenities : Onsite gym, chair massages, onsite chiropractor.

Work-Life Balance : Monday–Friday schedule — no weekends or holidays.

Innovation & Impact : Play a central role in Certco’s digital transformation.

Requirements

Position Summary

The Social Media Specialist is responsible for developing and executing engaging social media promotional content for Certco, Inc., independent retail owners and brand partners. This person understands social media channels, trends and will contribute to the implementation of new channels to reach audiences.

Essential Job Functions

Social Media Strategy & Coordination : Create and curate engaging content calendars that align with marketing campaigns and brand messaging.

Schedule and publish social media posts using scheduling tools.

Stay current with the latest social media trends, algorithm changes, and platform best practices.

Understand the social media performance metrics, KPIs, and provide insight, as well as alter decisions based on the data. Provide monthly reporting to the Marketing Manager.

Be knowledgeable of various outward facing platforms that increase brand awareness, engagement, and reach.

Evaluate, recommend and implement SEO for retailers and the Certco website.

Cross-collaborates on special projects and department initiatives.

Graphic Design & Visual Content Creation

Design graphics for social media posts, stories, ads, website banners, email marketing, and other materials, ensuring brand consistency.

Create short, engaging video content for social platforms.

Adapt designs for different platforms and formats.

Ensure all visual content is optimized for mobile viewing and accessibility.

Collaborate with the Marketing Manager to understand design needs.

Assist with other marketing tasks as needed.

Is regular in attendance and complies with the Company Attendance Policy.

Knowledge, Skills, And Abilities

Proven ability to develop and execute successful social media strategies.

Strong portfolio showcasing graphic design skills for digital platforms.

Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign, Canva).

Experience creating and editing short-form video content.

Excellent written and verbal communication skills.

Strong attention to detail and visual aesthetics.

Ability to work independently, manage multiple projects, and meet deadlines.

Creative thinking and problem-solving skills.

Ability to adapt to changing trends and technologies.

Knowledge of video editing software (e.g., Premiere Pro, After Effects).

Education And Experience

Three years of social media design and analytics experience.

Preferred bachelor’s degree in marketing discipline, Graphic Design, Communications, or a related field.

Three+ years of experience in social media management and graphic design roles.

Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Referrals increase your chances of interviewing at Certco Inc. by 2x

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