Media consultant serp_jobs.h1.location_city

Media Planner

AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway's biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences providing real stories, real emotions and real connections.

We are looking for a Media Planner to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to the Head of Paid Media, the Media Planner is a full-time position that is based in New York City.

What You'll Do :

• Collaborates with the paid media team for the planning and implementation of media campaigns, covering digital video & display, print, OOH, and email
• Monitor and optimize online programs to ensure effective pacing and performance
• Draft and issue Request for Proposals (RFPs) to media publishers
• Assist in evaluating media publisher proposals, engaging in Q&A sessions, and negotiating media placement and pricing
• Contribute to the development of campaign presentations and reporting materials
• Utilize campaign management, Google Analytics, and ad verification tools to analyze campaign performance
• Create, deploy, and accurately maintain insertion orders
• Keep creative spec sheets up to date
• Coordinate vendor meetings and manage scheduling as needed
• Stay informed of industry trends and developments related to media planning

Who We're Looking For :

What We Offer :

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We're passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law.

Sound like a good fit? We'd love to hear from you!