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Senior Manager, Paid Media (YouTube)

Senior Manager, Paid Media (YouTube)

Launch PotatoBronx, NY, US
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Senior Manager, Paid Media (YouTube).Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYou...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
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Paid Media Strategist

Paid Media Strategist

Power DigitalBronx, NY, US
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As a people-first firm, we value diversity in backgrounds and experiences.We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and res...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Media Manager

Media Manager

VirtualVocationsBronx, New York, United States
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A company is looking for a Media Manager who is focused on generating paid search results for a diverse client base.Key Responsibilities Design and execute B2B paid media and demand generation ca...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Account Executive Media & Entertainment

Account Executive Media & Entertainment

Rill DataBronx, NY, US
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Account Executive Media & Entertainment.We are seeking a driven and experienced Account Executive who will be responsible for building client relationships within the Media & Entertainment vertica...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
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Social Media

Social Media

TradeJobsWorkForce10026 New York, NY, US
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Social Media Job Duties : Develop, implement and manage our social media strategy Define ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Manager, Social Media & Content Strategy

Manager, Social Media & Content Strategy

Kate FarmsBronx, NY, US
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Manager, Social Media & Content Strategy.Kate Farms is a company with heart.Our company was founded on the belief that good nutrition leads to good health, and good health opens the door to endless...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
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Media Coordinator, Local Media

Media Coordinator, Local Media

Active InternationalPearl River, NY, United States
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This position works with the VP, Dir.Client Services and the Account Directors in the Local Media department to provide support on accounts from inception to completion. Potential additional respons...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Social Media Coordinator

Social Media Coordinator

Commonpoint QueensBronx, New York, United States
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Job Title : Part-Time Social Media Coordinator.The Commonpoint Workforce Services Department at “The Hub” includes programs that serve newly arrived migrants and all New Yorkers across the city.Thes...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Senior Manager, Social Media Lead

Senior Manager, Social Media Lead

SamsungEnglewood Cliffs, NJ, US
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Senior Manager, Social Media Lead.Headquartered in Englewood Cliffs, N.Samsung Electronics America, Inc.Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, hom...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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Social Media Intern

Social Media Intern

TradeJobsWorkforce10030 New York, NY, US
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Social Media Intern Job Duties : Manages the company's social media accounts and posts content.Moni...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
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32928069515 - Paid Media Buyer

32928069515 - Paid Media Buyer

Activate TalentBronx, NY, US
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With over 30 million pairs sold and strong year-over-year growth, the company continues to focus on community-driven membership and ultra-soft, bold designs. Customers can shop singles, packs, match...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Social Media Manager

Social Media Manager

TGG AccountingHackensack, New Jersey, USA
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Hackensack NJ (On-site MondayFriday).Seeking an experienced and strategic.This is a hands-on leadership role for someone who thrives in an energetic collaborative office environment and wants to sh...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
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Social Media Manager

Social Media Manager

Talent Edge RecruitingHackensack, NJ, US
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Hackensack, NJ (On-site, Monday–Friday).Seeking an experienced and strategic.This is a hands-on leadership role for someone who thrives in an energetic, collaborative office environment and wants t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
MEDIA SPECIALIST

MEDIA SPECIALIST

Dassault Falcon Jet CorpLittle Ferry, NJ, United States
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Soar With Us! Dassault Falcon Jet proudly provides competitive pay, quality benefits, and programs that support your career advancement and personal development. Our benefits are designed to support...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
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Manager, HRBP - Local Media

Manager, HRBP - Local Media

New Jersey StaffingTeaneck, NJ, US
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TelevisaUnivision is the leading and larger Spanish-language media and content company, reaching audiences across television, digital, and streaming platforms. We are shaping the future of Hispanic ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
Product Manager, Media Entertainment Solution

Product Manager, Media Entertainment Solution

Lg ElectronicsEnglewood Cliffs, New Jersey, United States
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Step into the innovative world of LG Electronics.As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', e...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Media Coordinator, Local Media

Media Coordinator, Local Media

AMSPearl River, New York, United States, 10965
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At AMS, we're all about growthhelping our clients scale and creating space for our people to do the same.We're a team of curious, driven, and creative minds who love turning ideas into impact.You'l...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_1_day
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Digital Media Tutor

Digital Media Tutor

Varsity Tutors, a Nerdy CompanyParamus, NJ, United States
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Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features.The Varsity Tutors Live Learning Platform has thousands of students looking for online Digital Media t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_hours
Media Support Analyst

Media Support Analyst

NBCUniversalEnglewood Cliffs, NJ, United States
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NBCUniversal is one of the world's leading media and entertainment companies.We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
Senior Manager, Paid Media (YouTube)

Senior Manager, Paid Media (YouTube)

Launch PotatoBronx, NY, US
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Senior Manager, Paid Media (YouTube)

Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.

As The Discovery and Conversion Company, our mission is to connect consumers with the world's leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we've built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

At Launch Potato, you'll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers.

MUST HAVE

  • Proven success profitably scaling new and existing brands on YouTube.
  • Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel / Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc).
  • Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams.
  • Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks.
  • Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams.

EXPERIENCE : 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+ / year.

YOUR ROLE

You are a YouTube performance marketing expert who will take full ownership of Launch Potato's YouTube business. This is a career-defining opportunity : you'll be responsible for significantly scaling one of our most important growth channels while maintaining profitability.

You'll combine hands-on campaign management with high-level strategy, directly owning campaign execution, P&L, and growth targets. From testing new creatives to developing playbooks, you'll push the limits of what's possible in YouTube performance marketing, and over time, expand into other verticals performance video platforms (streaming, TV, Meta, TikTok).

This role has a clear growth path to leading performance video across brands and verticals within Launch Potato's portfolio.

OUTCOMES (PERFORMANCE EXPECTATIONS)

  • Take full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns.
  • Deliver consistent growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS.
  • Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis.
  • Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration.
  • Collaborate with the creative team on video production, advocating for what your campaigns need to succeed.
  • Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio.
  • Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals.
  • Build and lead a video-first performance marketing and paid media team to support execution as investment scales.
  • Work with internal stakeholders, and external vendors to creatively build net new audiences that target high value customers.

    • SUCCESS LOOKS LIKE

  • You consistently scale YouTube while maintaining profitability.
  • You set the standard for extreme ownership and operational excellence.
  • You generate learnings that push the entire paid media team forward.
  • You become the go-to internal expert for video-first performance marketing.
  • You lay the foundation for a high-performing video team under your leadership.

    • COMPETENCIES

  • Technical Mastery : Deep expertise in Google / YouTube Ads and analytics platforms (We use Looker).
  • P&L Ownership : Experience managing budgets at scale and delivering on aggressive growth + margin goals.
  • Communication : Strong verbal and written communication skills. Ability to clearly and concisely articulate data and POV for easy understanding and leadership alignment.
  • Problem-Solving : Ability to turn performance data into actionable growth strategies.
  • Adaptability : Thrive in a fast-paced environment, quickly testing and iterating. Managing multiple projects simultaneously.
  • Leadership Potential : Desire and ability to grow into a manager role, building and leading a team.
  • Growth Focus : Commitment to staying ahead of video and performance marketing trends.
  • Operational Efficiency : Build campaigns in the best way to scale, which might not always be the best practice, that ensures we have all creative sizes, conversion events, or information to give you a competitive edge against competitor brands.

    • NICE TO HAVES

  • Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok).
  • Experience with MMM tools and measurement solutions to understand the halo-effect of video efforts on other marketing channels.
  • Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc) for workflows.
  • Knowledge of personal finance and consumer financial products.
  • Experience mentoring peers or leading knowledge-sharing initiatives.
  • Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.

    • Total compensation is set according to market rates for the nearest major metro and varies based on Launch Potato's Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.