Nutrition professor Jobs in Renton, WA

VP Of Growth

A fast-growing wellness company with a portfolio of nutrition and supplement brands. From superfoods to vitamins, they offer pure, high-quality ingredients trusted by millions of health-conscious consumers. As the company enters the next stage of growth, they're building a stronger direct-to-consumer growth engine and translating consumer demand into company-wide omnichannel growth across Amazon, TikTok Shop, Walmart, Target, Costco, retail partners, and other e-commerce channels.

We're looking for a VP of Growth to lead and scale our DTC business with particular emphasis on Meta, Google, Shopify, performance creative, CRO, CRM, lifecycle marketing, SEO, and customer retention and to use that engine to create consumer demand that drives growth across the entire business, not just Shopify revenue.

A second major part of this role is accelerating our retail business across Walmart, Target, Costco, and other major retail partners, both online and in-store. Amazon and TikTok Shop already have dedicated channel leaders; you'll partner closely with those teams so that DTC marketing, paid media, product launches, promotions, and brand-building create measurable spillover across every channel we sell in.

In this role, you will:

• Own the strategy and scale of our DTC growth engine across acquisition, conversion, retention, and customer lifetime value.
• Lead Meta and Google performance marketing end-to-end full-funnel strategy, creative testing, budget allocation, and measurement.
• Turn DTC marketing into omnichannel demand, measuring and optimizing spillover into Amazon, TikTok Shop, Walmart, Target, and Costco.
• Accelerate Walmart, Target, and Costco growth in partnership with Sales and Retail teams, both online and in-store.
• Build CRM, retention, and first-party data capabilities to grow repeat purchase rate and customer lifetime value.
• Own growth budgets and economics, allocating investment based on marginal return, incrementality, and total business impact.
• Partner with Amazon and TikTok Shop leaders on coordinated product launches, promotions, and a unified measurement framework.

The ideal candidate is a highly analytical, hands-on growth leader with deep expertise in Meta Ads and Google Ads, strong DTC experience, and a track record of growing consumer brands across major retail and e-commerce channels. Final title (VP or Sr. Director) will be based on experience and overall scope.

VP of Growth Salary and Benefits:

• Base salary: $200,000$210,000 per year
• Performance-based bonus or growth incentive tied to company-wide omnichannel growth
• Potential commission or incentive structure based on total channel growth, subject to final plan design and company approval
• Comprehensive health benefits, including medical, dental, and vision insurance
• 401(k) with company match
• Paid time off, paid sick leave, and paid holidays
• Lunch stipend, complimentary office snacks and beverages, and free parking for Bellevue-based employees

VP of Growth Job Requirements:

Required Qualifications:

• 10+ years of experience in DTC growth, performance marketing, e-commerce, omnichannel growth, or digital commerce for consumer product brands.
• Deep hands-on expertise in Meta Ads and Google Ads, including campaign structure, bidding, attribution, audience strategy, creative testing, feed optimization, and budget allocation.
• Strong experience scaling Shopify or DTC businesses through paid media, CRO, CRM, lifecycle marketing, SEO, affiliate, influencer, and retention strategies.
• Proven ability to manage meaningful growth budgets and allocate investment based on marginal return, incrementality, CAC, LTV, contribution margin, and total business impact.
• Experience building full-funnel acquisition strategies across paid social, paid search, Shopping, YouTube, creators, SEO, email/SMS, and other performance channels.
• Strong understanding of DTC and growth metrics, including CAC, MER, ROAS, AOV, CVR, LTV, repeat purchase, retention, subscription performance, contribution margin, and profitability.
• Demonstrated ability to connect DTC marketing with broader omnichannel growth across marketplaces, retail partners, and other e-commerce channels.
• Strong analytical, financial, and executive communication skills, with the ability to turn data into clear business decisions.
• Experience leading internal teams, agencies, creative partners, and cross-functional stakeholders in a fast-paced growth environment.

Preferred Qualifications:

• Experience in supplements, wellness, CPG, beauty, personal care, nutrition, consumer health, or other fast-moving consumer product categories.
• Direct experience growing consumer brands through Walmart, Target, Costco, or other major U.S. retailers.
• Experience supporting both retailer.com growth and in-store sell-through through paid media, retail media, geo-targeted campaigns, creators, SEO, and promotional strategies.
• Experience launching or scaling products across DTC, Amazon, TikTok Shop, retail partners, and other marketplace channels.
• Experience building performance creative systems, including creative testing frameworks, UGC, creator content, hooks, messaging, landing pages, and offer testing.
• Experience building CRM, lifecycle, subscription, loyalty, and first-party data programs that improve retention and reduce dependence on paid acquisition.
• Experience building dashboards, business reviews, attribution models, incrementality testing, and growth operating rhythms.
• Experience working in founder-led, high-growth, private equity-backed, or entrepreneurial environments.