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OPOC.us is conducting a confidential search on behalf of a premier client employer for the position of Marketing Manager. The selected candidate will be employed directly by the client, not by OPOC.us. Employer details will be shared during the interview process.
Position Description
The Marketing Manager will collaborate with internal shareholders to lead the marketing efforts of the company. The Marketing Manager will use their creative ideas and leadership skills to contribute to the company’s reputation, culture, and brand recognition.
Essential Duties & Responsibilities
RFP / RFQ Management
Manage the entire RFP / RFQ cycle from beginning to end
Utilize Microsoft Planner to communicate to shareholders regarding upcoming leads and current pursuits
Implement client strategy to collect intel to help with overall messaging and pre- positioning efforts
Create client strategies and capture plans to use as guides in producing message-driven content for submissions
Understand and communicate the RFQ, RFP, and interview requirements to the pursuit team
Communicate submission statuses to internal shareholders
Ensure all submissions are completed in a timely manner, consistent with the brand, and exhibiting accurate information
Write, edit, proofread, format, and assemble / prepare the required documents for final submission
Lead the project interview preparation and team coordination to create presentations and leave-behind marketing materials
Collaboration on partner relationships when outside partners are engaged
Content management
Update and maintain project data, employee resumes, external company and contact information, client intel, and proposal text in the internal CRM system
Create and update graphics library
Work with third party vendors in coordinating all project and employee photography on an as needed basis
Collaborate with the internal shareholders in managing content on the company’s internal and external marketing pages.
Ensure the content on the company website is up-to-date and make necessary changes utilizing the content management system.
Marketing initiatives
Work with internal shareholders to develop and execute annual marketing plans for identified clients and projects for the year
Collaborate with the Marketing Team to create and post monthly news items, project updates, press releases, and any other noteworthy content on the company website, LinkedIn, and internal marketing pages.
Create and send internal email communications and digital newsletters
Create / update all brochures, project sheets, resumes, banners, flyers, advertisements, jobsite signage, etc.
Coordinate the organization and logistics of internal company and external industry events, including event participation (Job Fairs & Marketing Booths)
Brand management
Manage and oversee purchasing of all company apparel and swag including shirts, safety vests, hats, hard hats, backpacks, etc.
Ensure adherence and reinforcement of brand consistency and execute opportunities for brand awareness through submissions, awards, conferences, sponsorships, regional industry associations, media placements, etc.
Provide ongoing guidance to internal staff of meeting brand requirements utilizing the brand and communications guide as an educational tool
Partner with third party digital agency to develop additional brandi