Online marketing [h1.location_city]
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Online marketing • san francisco ca
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B2B Marketing Lead (Marketing)
gamma.appSan Francisco, CA, United States[job_card.30_days_ago]
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- [job_card.full_time]
[job_card.job_description]10+ years of marketing experience, with 4+ years scaling B2B PLG businesses from early to later stages Exceptional storytelling skills with the ability to read the room and communicate the power of an AI tool in a nuanced way to a variety of stakeholders Experience marketing to self-serve small teams and SMB / midmarket segments, understanding how businesses discover, evaluate, and adopt new tools Strong analytical mindset with experience optimizing conversion funnels, measuring pipeline impact, and driving data-driven growth decisions The technical fluency to understand product capabilities and the ability to work effectively with product and engineering teams on items such as API documentation and integration guides AI-first mindset with genuine excitement about AI\'s potential to transform how businesses create and collaborate Track record of working in fast-paced, high-growth environments with ability to build processes from scratch Bonus points for : background in design, creative tools, or productivity software Proven ability to create viral, shareable marketing content that drives organic growth and word-of-mouth adoption Public speaking / writing experience and ability to represent Gamma at events and conferences Experience marketing products that have crossed from consumer to B2B The base annual salary range for this role is $175K - $225K Competitive compensation package including equity Comprehensive medical, vision, and dental insurance for you and your dependents Unlimited PTO and flexible hours — we encourage everyone to take time off as needed!
Overview
About the role
We\'re looking for our founding B2B Marketing Lead who will define and scale how Gamma reaches teams and businesses. As we grow from 50+ million individual users to becoming the go-to visual communication platform for companies worldwide, you\'ll pioneer our marketing strategies for self-serve adoption and future enterprise expansion. This is a rare opportunity to write the playbook for business marketing at a hyper-growth AI company. This position is an onsite role in San Francisco with a hybrid work culture. You\'ll be expected to come in to our Potrero Hill office 3-4 days per week.
Responsibilities
- Own end-to-end B2B marketing strategy, from positioning and messaging to campaign execution and customer lifecycle optimization
- Design and execute product-led growth marketing experiments to convert individual users into team buyers and drive organic business adoption and expansion revenue
- Create compelling marketing assets that tell the story of AI-powered content creation for business teams—think beyond traditional B2B playbooks and embrace the Gamma operating principle of "Don\'t be boring."
- Develop customer and market research programs to deeply understand business use cases, buying behaviors, and growth opportunities
- Partner with product on roadmap priorities for business features
- Build scalable (AI-first) marketing operations and measurement frameworks to track business growth metrics and ROI
- Establish Gamma\'s voice in the business market with thought leadership, customer stories, and strategic partnerships
Qualifications
Compensation & Benefits
Final offer amounts are determined by multiple factors, including but not limited to experience and expertise in the requirements listed above.
If you\'re interested in this role but you don\'t meet every requirement, we encourage you to apply anyway! We\'re always excited about meeting great people and we care about more than the bullet points on your resume.
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