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Paid relocation • houston tx
Paid Search Strategist
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Job Description
Job Description
Description : ABOUT US :
Optidge is a home-grown remote-first digital marketing agency supporting small and medium businesses with SEO, paid media, and web development services. We’re a team of ~40 spread through the US and internationally, aligning to values of Mentorship, Stewardship, Excellence, and Communication.
THE ROLE :
The Paid Search Strategist will report into the Director of Paid Media, with oversight from the Paid Media leads.
This role is perfect for an experienced Paid Search / PPC practitioner who enjoys working with SMB / Mid-sized clients to optimize their lead generation flows through ad strategy.
This role is a contract position with an option to convert to an employee should pre-determined success metrics be achieved. This role is budgeted at $30-$35 per hour, between 30 to 40 hours per week.
Day To Day and Year 1 :
- As a Paid Search Strategist, you’ll start your day by reviewing campaign performance data and identifying key trends across your accounts.
- Using tools like Google Ads, Google Analytics, and Microsoft Ads, you will analyze CTR, conversion rates, CPC, and overall account performance to inform strategic decisions.
- You’ll launch new client projects, including setting up conversion tracking with our data team, creating a baseline bidding strategy, target keywords and keyword negatives, and developing landing pages with our creative team
- Own monthly client reporting and client meetings to present results and discuss strategies, and participate in weekly or daily team updates on campaign performance and progress with collaborators and leadership
Within 1 months you’ll…
By 3 months you’ll…
By 6 months you’ll…
Requirements : Your Experience
To be successful in this role, you should have accomplished the below and be confident in owning each area on our team :
1. Have worked on client campaigns with budgets between $5k - 40k per month, ideally for a service-based industry like in-home healthcare, legal or financial services, or similar.
2. Maintain a strong understanding of running campaigns with Google Ads Manager, with Reporting and conversion tracking through Google Analytics, Google Tag Manager, and Call tracking metrics or a similar platform
3. Knowledge of how to use AI to accelerate and streamline the campaign strategy process
4. Be a “figure it out” person, ideally with experience working in a digital marketing agency and the ability to manage the light level of chaos that comes with agency territory.
WHY OPTIDGE?
Our team is a blend of full-time employees and fractional contractors. This allows each individual the flexibility to do work they enjoy in the structure they prefer. Regardless of your employee classification, we offer benefits that align to our values, including :