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Media Consultant - Orlando Radio

Location : Orlando, FL, US, 32804

Position Overview

Cox Media Group (CMG) is seeking Media Consultants (MCs) for outside sales positions selling to new clients and servicing established accounts. We're looking for talented, enthusiastic, motivated, and goal-oriented individuals who thrive in a fast-paced working environment. As a Media Consultant, you will work closely with our clients as a trusted advisor to deeply understand their unique business goals and then help them achieve those goals. In this field-based role, you will collaborate with General Sales Managers and will have industry-leading tools and resources at your fingertips to create solutions that help clients reach their target audiences. This role specializes in creating new and incremental radio and digital revenue. The primary job responsibility is to prospect for new business, build innovative cross platform advertising solutions, execute effective marketing campaigns, and establish strong relationships and business partnerships in the community. The Media Consultant is also responsible for retaining and growing their developed accounts through insight proposals, performance metrics, and maximizing all station assets. To be successful you'll need to be driven, resourceful, organized, customer-focused, and analytical. You also need to have effective communication skills and the ability to cultivate both new and lasting client relationships. The ideal candidate also should possess strong presentation and time management skills, along with the ability to generate new business. In return, we offer a unique career opportunity - one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional. This position offers an opportunity to grow your income through a rewarding commission structure. You'll also become part of a team that with the mission and purpose of making a positive impact on those we serve. CMG annually generates tens of millions of dollars in economic value for our communities.

Essential Duties and Responsibilities

• Identifies and assesses sales opportunities and apply resources and strategies appropriately.
• Solicite new business through prospecting and cold calling.
• Consistently manages target accounts in the pipeline.
• Generates revenue through the development of new accounts and growth of existing accounts.
• Create proposals to be presented to Sales leaders, as well as existing and potential clients.
• Consult clients on all CMG solutions, offerings and demonstrate a deep understanding of product capabilities measurement, attribution and KPIs.
• Accountable for learning and selling fully integrated advertising solutions utilizing our full suite of audio and digital products.
• Responsible for meeting and exceeding all sales goals as they are outlined by the General Sales Manager.
• Conducts a need analysis and account reviews to uncover the customer's most essential needs.
• Develops effective marketing plans to meet clients' needs and objectives.
• Creates compelling and persuasive presentations that facilitate new or additional business.
• Effectively negotiates advertising rates.
• Demonstrates product knowledge and value to customers.
• Matches available station sponsorships with the needs of prospects and clients and persuasively present and sell those sponsorships.
• Works with internal departments to manage account stewardship throughout the process.
• Utilizes CRM (HubSpot) to track and manage day to day activity, build a pipeline and ensure execution along with providing weekly projections and reporting.
• Upsells current customers by providing performance metrics and solid results.
• Collaborates with Account Manager to provide timely and accurate traffic instructions; conducts account maintenance including make-goods posts, and aging / collections.
• Attend sales meetings, training sessions and client remote meetings.

Minimum Qualifications

Preferred Qualifications