Sales director [h1.location_city]

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The Best Players Need the Best People.

The Sales Director is responsible for designing and implementing an effective sales strategy to identify new business opportunities and grow existing client partnerships. This individual will build relationships and work closely with the tournament host committee, host club members, and an outsourced sales agency in order to advance hospitality and sponsorship sales.

The position is responsible for managing tournament sales efforts, and for meeting and exceeding individual sales goals, by generating revenue through hospitality packages and sponsorship sales locally, regionally, nationally, and abroad.

QUALIFICATIONS

Bachelor's degree in related area required, a degree in Marketing or Business is preferred

Minimum of 10 years of progressive sales and event marketing management experience, ideally in sports, event management, media or hospitality required; Golf tournament sales experience is preferred

Thorough sales knowledge which includes prospecting tactics, research, presentation development, and event activation, negotiating and closing sales

Must be proficient with Microsoft Office software packages to include Word, Excel and PowerPoint; Salesforce CRM experience is a plus

Confident, pro-active, and enthusiastic style that assimilates well within a team

RESPONSIBILITIES / DUTIES

Seven to ten years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required

Develop annual Sales budget that aligns with long-term revenue objectives, meets or exceeds margin parameters and contributes to elevating the stature of the PGA Tour globally

Achieve or exceed annual event revenue budget which includes renewal and upsell of existing partners and closing new business partnerships

Prospect, generate leads, develop relationships, understand customer needs, present solutions, negotiate, and close new business

Develop and execute annual hospitality and sponsorship sales plan - including, but not limited to, execution of evergreen partner communication plan and related sales and service tactics with existing partners and new prospects

Manage all inventory tracking and pricing reviews and regularly update all stakeholders of the status and any changes.

Leverage existing individual network, tournament host committees, club members, title / event / club vendors, community service groups, current clients, and other lead generators

Develop a robust pipeline with probability of closing to ensure volume necessary to attain individual and tournament revenue goals

Lead partnership relationships from pitch / proposal through execution phases - for individual sales goal and sales team

Lead sales staff to meet or exceed their respective revenue goals which includes to implement, manage, and enforce accountability of staff sales activity and goals in CRM, lead weekly sales meetings to ensure achievement and professional development

Develop and implement strategies to drive sales, which may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors

Utilize CRM tools to track, measure, and analyze sales activity

Employ sales protocol that encompasses multi-year and multi-tournament strategies

Work collaboratively with client services, operations, finance and ticketing department to ensure fulfillment

Work closely with Sales leadership on sales protocol and processes

Provide Executive Director weekly evaluation of progress against set annual goals

Attend various community and charitable functions as a representative of the tournament

Special Projects or other duties as assigned