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VirtualVocationsOrange, California, United States- [job_card.full_time]
A company is looking for a Sales Marketing Director to drive industry awareness and demand for its consumer intelligence and performance marketing platform.
Key Responsibilities
Develop go-to-market strategies and sales enablement materials to enhance brand awareness and pipeline growth
Create and execute integrated marketing campaigns to promote the platform's unique value proposition
Establish KPIs to measure campaign effectiveness and optimize marketing budget allocation
Required Qualifications
7+ years of B2B marketing experience, preferably in commerce, social, SaaS, martech, or adtech sectors
Proven track record of building brand awareness and driving sales growth
Understanding of marketing technology and performance marketing principles
Experience marketing to marketing and advertising professionals
Strong grasp of digital marketing channels and lead nurturing strategies