Senior instructional designer [h1.location_city]

Job Description

General Motors is dedicated to creating exceptional learning programs that strengthen the professional and leadership skills of our workforce. The Instructional Designer (ISD) plays a pivotal role in developing high-quality, modern learning solutions aligned to business needs. This role supports all GM functions-including Engineering, Safety, Human Resources, Finance, Corporate Learning, and Information Technology-by developing engaging, relevant learning solutions that improve performance and support business outcomes.

Key Responsibilities

Learning Strategy & Consulting

Advise business partners on adult learning principles, best practices, and common misconceptions in workplace learning.

Conduct needs analyses to identify performance gaps, determine root causes, and recommend targeted learning interventions.

Partner with SMEs, stakeholders, and target audiences through interviews and focus groups to validate learning needs.

Use insights and data to align learning strategies with organizational goals.

Design & Development

Design and develop learning experiences using models such as ADDIE, SAM, rapid prototyping, action-based learning, and scenario-based learning.

Create engaging scenario-based and practice-focused learning activities that mirror real workplace challenges.

Prepare design documents, learning objectives, assessments, and criteria for success.

Develop multi-modal learning assets including eLearning, ILT / VILT materials, videos, workshops, podcasts, and job aids.

Write or refine instructional materials, facilitator guides, scripts, and communication pieces.

Collaboration & Project Management

Partner with SMEs, content writers, LPMs, coordinators, and project sponsors to gather content, validate accuracy, and ensure alignment across functions.

Support the Learning Program Manager (LPM) in scoping project timelines, resource needs, and development expectations.

Manage projects using agile design approaches (SAM, rapid prototyping) to streamline development.

Support LMS setup and integration of learning materials.

Required Qualifications

Portfolio Required : Demonstrated work samples showcasing eLearning, ILT / VILT materials, scenario-based learning, action-based learning, and performance support tools.

4+ years of experience in instructional design, curriculum development, or eLearning.

Bachelor's degree in a related field or equivalent experience.

Experience designing blended learning solutions (ILT, VILT, eLearning, job aids).

Strong understanding of instructional design principles, adult learning theory, and modern learning strategies.

Proficiency with tools such as Articulate, Vyond, Camtasia, Adobe Suite, and Microsoft Office.

Ability to communicate clearly across varied audiences.

Ability to manage multiple projects with accuracy and attention to detail.

Strong consulting, communication, and relationship-building skills.

Preferred Qualifications

Experience supporting multiple business functions such as Engineering, Safety, HR, Finance, Corporate Learning, and IT.

Graphic design experience (visual storytelling, layout, branding)

UX design or user-centered design experience (wireframes, flows, usability, accessibility)

Basic JavaScript or interactive scripting

Strong facilitation skills for ILT / VILT working sessions, breakout groups, and stakeholder alignment

Experience with Action Mapping and Design Thinking

Experience designing scenario-based or branching learning

Experience producing communication or promotional materials for learning

Familiarity with learning analytics or evaluation frameworks

Experience working in large, matrixed organizations with cross-functional partners

Compensation

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

The salary range for this role is $68,900 - $105,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

Bonus Potential : An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits : GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https : / / search-careers.gm.com / en / working-at-gm / total-rewards) .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and / or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https : / / search-careers.gm.com / en / how-we-hire) .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email (Careers.Accommodations@GM.com) us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about :

Our Company (https : / / search-careers.gm.com / en / working-at-gm / )

Our Culture

How we hire??????? (https : / / search-careers.gm.com / en / how-we-hire / )

Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.

Explore our global locations (https : / / search-careers.gm.com / en / locations / )

We are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable for all by becoming a member of GM's Talent Community (beamery.com) (https : / / flows.beamery.com / generalmotors / talcom) . As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.

Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity / expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.