Senior marketing manager h1.location_city

Job Overview

The Sr Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs. Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Under the direction of the hotel's Director of Sales and Marketing, this role works to help create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

Responsibilities

• Primary focus on marketing strategy, campaign oversight, and digital presence
• Develop and implement integrated marketing plans aligned with business goals that support rooms and food and beverage
• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company websites, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO and support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing, paid social, and email listings
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS, social networks or other areas in conjunction with changing business needs
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Leads messaging and concepting, oversees agency creative direction
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Manages influencer stay strategies and coordinates with PR
• Guide campaign content and creative direction
• Analyze marketing KPIs and provide actionable insights to DOSM
• Create and update visual assets
• Capture and curate real time content to continue constant refresh
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat and Canva
• Experience in marketing or graphic design, ideally within hospitality or lifestyle industry
• Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
• Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
• Current search engine optimization (SEO) strategies
• Use of content management systems (CMSs) to update hotel websites
• Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 6 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills
• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Ability to negotiate effectively
• Excellent attention to detail and multi-tasking skills
• Professional appearance and manner
• Computer literacy, specifically MS Word for Windows
• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.
• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment