Senior marketing manager [h1.location_city]
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Senior marketing manager • buffalo ny
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Siemens HealthineersBuffalo, NY, US- [job_card.full_time]
- [filters.remote]
Senior Performance Marketing Manager
Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.
The Senior Performance Marketing Manager will enhance the operational effectiveness of global marketing campaigns by streamlining processes, aligning cross-functional teams, and ensuring seamless coordination between content strategy, digital strategy, and regional / zone marketing. This role drives performance through clear KPIs, dashboards, and actionable insights, while reporting on project execution, and budget tracking for the department. Builds organizational capability by creating toolkits and playbooks that strengthen campaign execution and elevate marketing performance across the organization. Will work cross-functionally with content, digital, and product marketing teams from three Siemens Healthineers business lines, to ensure our marketing campaigns run smoothly and effectively, and are optimally deployed to external audiences.
Campaign Excellence and Cross-Functional Collaboration
- Serves as the operational bridge between the content strategy team and the digital strategy team from planning to deployment. Drives alignment on priorities, handoff timelines, and deliverables.
- Identifies operational bottlenecks and drives efficiencies across teams (content strategy, digital, regional marketing). Aligns resources optimally, manages timelines, and mitigates risks to meet business objectives.
- Works with corporate marketing and other departments across Siemens Healthineers for the deployment of DX wide programs and pilots.
- Partners with Zone / Country marketing contacts to understand needs and develop support tools / processes to ensure campaigns are operationalized effectively.
Performance Optimization
Reporting & Governance
Capability Building & Best Practices
Critical Competencies
Job Functions
Education / Experience
Who We Are
We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.
How we work : When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.