Senior marketing manager [h1.location_city]

Job Description

Job Description

Ubiety is the creator of HomeAware, an AI-powered home awareness platform designed to deliver meaningful, real-time presence insights, so families stay informed without unnecessary alarms or intrusive surveillance.

We’re looking for our first Senior Marketing Manager to help build and scale our direct-to-consumer marketing engine during a critical phase of commercialization.

This is a hands-on builder role for a senior marketing generalist who wants real ownership, real impact, and a clear path to leadership.

The Role

Ubiety is entering its next stage of growth, launching and scaling a D2C offering alongside broader go-to-market efforts. As Senior Marketing Manager, you’ll be the right-hand partner to the SVP of Commercial, owning day-to-day D2C marketing execution while helping shape long-term marketing strategy.

You’ll build programs from the ground up, roll up your sleeves across channels, and lay the foundation for a future marketing team. This role is designed to grow into a Head of Marketing position as the company scales.

If you thrive in early-stage environments, enjoy ambiguity, and want to build something meaningful from 0→1, this role is for you.

What You’ll Own

End-to-End D2C Marketing Execution

Own and execute across the full D2C marketing funnel : awareness → acquisition → conversion → retention

Lead hands-on execution across key channels including email, social, website / digital, paid media, and product marketing

Translate product value into clear, compelling messaging that converts

0 → 1 Program Building

Design and launch marketing programs from scratch, testing and iterating quickly with limited resources

Build foundational systems and processes that can scale as the company grows

Balance short-term execution with long-term strategic thinking

Cross-Functional Marketing Leadership

Work closely with leadership, product, and engineering to support launches, campaigns, and GTM initiatives

Bring customer insights and market feedback into product and commercialization discussions

Performance & Optimization

Own marketing performance tracking and experimentation

Use data to prioritize, test, learn, and optimize without over-engineering

Make smart tradeoffs in a resource-constrained environment

External Resource Management

Manage freelancers, contractors, and agencies as extensions of the team

Decide what to outsource vs. build in-house

Ensure strong ROI, timelines, and quality across all external work

Team & Function Growth

Help define the long-term vision for marketing at Ubiety

Lay the groundwork for building and leading a future marketing team

Grow into a Head of Marketing role as the company scales

Who You Are

The Marketing Generalist

Deep, hands-on experience across the full marketing stack : email, social, website / digital, paid media, and product marketing

Comfortable context-switching between strategic planning and tactical execution

Energized by doing the work, not just managing it

The Startup Operator

Thrives in lean, fast-moving environments with ambiguity

Has built marketing programs from 0 → 1 at an early-stage startup

Scrappy and resourceful, finds creative solutions instead of asking for bigger budgets

The Builder & Future Leader

Thinks in systems, not just campaigns

Cares about building something durable and scalable

Motivated by growing into a leadership role through impact and ownership

Qualifications

Must-Haves

7+ years of marketing experience with multi-channel expertise.

Proven ownership of end-to-end D2C campaigns, from acquisition through conversion and retention

2–3+ years in a startup or early-stage environment

Experience working on very small marketing teams (solo or team of 2–3)

Strong hands-on execution skills across social, email, website, paid media, and product marketing

Nice-to-Haves

Experience in IoT, hardware, or B2B SaaS

Experience scaling a company from Series A to Series B+

Prior experience building or leading a marketing team

Comfort working closely with product and engineering teams

In the first 12–18 months, success looks like :

A repeatable D2C marketing engine driving measurable acquisition and conversion

Clear positioning and messaging across all customer touchpoints

Marketing programs that are documented, scalable, and no longer founder-dependent

A roadmap for building the next phase of the marketing team

What we can offer you :

A real seat at the table. You’ll work directly with senior leadership and play a meaningful role in shaping Ubiety’s go-to-market strategy, not just executing against it.

True ownership and autonomy. This is a role for someone who wants to take ideas from concept to execution to impact. You’ll have the freedom and responsibility to build, test, and scale what works.

A clear path to leadership. This role is designed to grow. As the company scales, so can you into a Head of Marketing role based on impact, not tenure.

A highly collaborative, transparent culture. We operate with openness, trust, and direct communication. You’ll have visibility into decisions, context behind priorities, and access to the people driving them.

A results-driven, learning-oriented environment. We care deeply about outcomes, but we also value thoughtful experimentation, fast feedback loops, and continuous improvement.

Equity ownership in a fast-growing company. You’ll share in the upside of what we’re building together.

Competitive, people-first benefits.

Subsidized healthcare coverage

Hybrid Working Schedule three days in HQ office (River North)

Unlimited PTO. We trust you to deliver results, then take real time to disconnect and recharge

• A team that has each other’s backs. We’re a small, tight-knit group that genuinely cares about doing great work and leveling up together along the way.