Senior product manager [h1.location_city]

We are looking for Senior Downstream Product Marketing Manager, a strategic marketer with deep experience in cardiovascular technologies and a passion for improving lives through innovation. As the Senior Downstream Marketing Manager, you will lead the commercialization and market adoption of Edwards IHFM products. You’ll translate clinical insights into compelling marketing strategies, support sales teams with high-impact tools, and drive engagement with key customer and consumer groups.

How you'll make an impact :

Go-to-Market Strategy & Execution

Develop and execute launch plans for devices and digital platforms, including messaging, positioning, and segmentation strategies.

Align product marketing with clinical workflows and care delivery + patient journey.

Collaborate with upstream marketing and clinical teams to ensure evidence-based positioning and value messaging.

Sales Enablement & Field Support

Create sales tools tailored to key customer groups, including clinical data summaries, reimbursement guides, and competitive comparisons.

Conduct training sessions and field visits to support sales reps and gather real-world feedback.

Partner with sales leadership to identify adoption barriers and develop targeted campaigns to overcome them.

Campaign Development & Demand Generation

Lead integrated campaigns across digital, print, and live channels to drive awareness and demand for cardiac solutions.

Manage content creation including physician-facing brochures, patient education materials, webinars, and case studies.

Utilize CRM and marketing automation platforms to track engagement and optimize outreach.

Customer Engagement & Advocacy

Build relationships with key opinion leaders (KOLs) in cardiology and electrophysiology.

Organize advisory boards, speaker programs, and peer-to-peer education initiatives.

Develop patient and provider advocacy strategies to support product adoption and retention.

Market Intelligence & Competitive Analysis

Monitor trends including guideline updates, reimbursement changes, and emerging technologies.

Conduct competitive analysis and voice-of-customer research to inform product positioning and lifecycle strategy.

Translate insights into actionable marketing plans and product enhancements.

Cross-Functional Collaboration

Work closely with Upstream Marketing, Clinical Affairs, Regulatory, R&D, and Operations to ensure marketing strategies are aligned with product capabilities and compliance requirements.

Serve as the voice of the customer in internal planning and product development discussions.

Program Management & Campaign Execution

Lead cross-functional marketing programs from concept to completion, including product launches, demand generation campaigns, customer engagement initiatives, and brand awareness efforts.

Translate strategic marketing goals into detailed project plans, timelines, and deliverables, ensuring alignment with business objectives and stakeholder expectations.

Act as the central hub for campaign coordination, facilitating collaboration between content, creative, digital, product, and sales teams to ensure timely and high-quality execution.

Monitor program performance in real time, adjusting tactics and resources as needed to meet KPIs and deadlines.

Marketing Operations & Process Optimization

Design, implement, and continuously improve marketing processes, workflows, and governance models to increase efficiency, scalability, and accountability.

Own the marketing calendar and ensure visibility and alignment across teams on key initiatives, launches, and milestones.

Standardize campaign briefing, intake, and review processes to streamline execution and reduce bottlenecks.

Serve as a change agent for operational excellence, identifying gaps and introducing tools or frameworks that enhance team productivity.

Technology & Systems Management

Manage the marketing technology stack, including CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), project management tools (e.g., Asana, Monday.com), and analytics platforms.

Ensure systems are properly integrated and configured to support campaign execution, lead management, and performance tracking.

Partner with IT and vendors to evaluate, implement, and optimize tools that support marketing goals and improve user experience.

Data, Reporting & Performance Analytics

Define KPIs and dashboards to measure campaign effectiveness and commercial impact.

Analyze funnel metrics, sales performance, and market share to refine strategy.

Present insights and recommendations to senior leadership.

Develop and maintain dashboards and reporting frameworks to track campaign performance, lead flow, funnel metrics, and ROI.

Analyze data to uncover insights, trends, and opportunities for optimization across channels and programs.

Collaborate with marketing leadership to define and refine key performance indicators (KPIs) and ensure alignment with business goals.

Support quarterly business reviews (QBRs) and executive reporting with clear, actionable insights.

Budget & Vendor Management

Assist in the development and management of the marketing budget, ensuring accurate tracking of spend across programs and channels.

Evaluate and manage relationships with external vendors, agencies, and contractors, ensuring deliverables are met on time and within budget.

Lead procurement processes for new tools and services, including RFPs, contract negotiation, and onboarding.

Team Enablement & Knowledge Management

Create and maintain documentation, playbooks, and training materials to support onboarding and ongoing education for marketing team members.

Facilitate team enablement sessions to ensure consistent understanding of tools, processes, and best practices.

Foster a culture of collaboration, transparency, and continuous improvement within the marketing team and across departments.

What you'll need :

• Bachelor’s degree with 8+ years of experience

Additional Skills :

Key Leadership & Behavioral Competencies :

Business Acumen – Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his / her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Problem Solving - Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.

Dealing with Ambiguity – Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Strategic Agility - Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.

Managing Through Systems - Can design practices, processes, and procedures which allow managing from a distance; is comfortable letting things manage themselves without intervening; can make things work through others without being there; can impact people and results remotely.

Drive for Results - Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Customer Focus - Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Innovation and Continuous Improvement - Commitment to continuous learning and implementation of better methods, tools and practices to increase customer employee and stockholder satisfaction. A clear understanding of gaps in the organization learned through facts or data gathered & analyzed followed by a clear action plan to reduce the gaps through learning and training. By constantly striving to innovate and improve processes by reducing “waste or Noise” in the system, we believe we will have the ability to stay ahead of our competition in the marketplace.

Operate within Ethical, Moral, & Regulatory Standards -Continuously demonstrates in actions and speech the highest level of commitment to honesty, transparency, and ethical behavior and compliance with all applicable laws and regulations

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For Illinois, the base pay range for this position is $123,000 to $174,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience).Applications will be accepted while this position is posted on our Careers website.

Edwards is an Equal Opportunity / Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.