Seo specialist [h1.location_city]

Description

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

ABOUT THIS ROLE

We’re now looking for a strategic, hands-on SEO & ASO Lead to take ownership of our global search presence — across web, app stores, and the new world of AI-driven search and Large Language Model (LLM) visibility.

The SEO & ASO Lead will define and execute Xe’s search and discovery strategy across all digital surfaces where people seek money transfer and currency information — from Google to ChatGPT.

You’ll be responsible for rebuilding our SEO foundations, growing organic traffic and conversions, optimising our app store presence, and preparing Xe for visibility in AI-assisted search environments.

This role combines strategic thinking, technical expertise, and cross-team collaboration with Product, Content, Growth, and Engineering.

OUR PRINCIPLES

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

ROLES & RESPONSIBILITIES

Search Engine Optimization (SEO)

App Store Optimization (ASO)

LLM & AI Search Optimization

POSITION REQUIREMENTS

PERKS & BENEFITS

XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($90,000USD to $110,000USD).  Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation / Sick Leave and more.

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.

Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com

The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.