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Social media • gainesville fl
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Social Media Specialist
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Social Media Specialist
Job No : 538021
Work Type : Full Time
Location : Main Campus (Gainesville, FL)
Categories : Communications / Public Relations / Marketing, Office / Administrative / Fiscal Support
Department : 19011710 - EG-MERCHANDISE FANSHOP
Job Description
Classification Title :
Social Media Specialist
Classification Minimum Requirements :
Bachelor's degree and two years of relevant experience or an equivalent combination of education and appropriate experience.
Job Description :
Develop and implement a comprehensive social media and digital marketing strategy aligned with the college's communications goals.
- Developing content for social networking sites (e.g., Facebook, X, Instagram and LinkedIn) including writing, designing, deployment of HWCOE and UF proprietary images, GIFs and short videos as well as open source materials.
- Assists with the development and implementation of all college and departmental email marketing campaigns recommended by the Associate Director including but not limited to graduate student recruitment, college and department reputation promotion, special faculty accomplishment / award promotion, special college / department large grant / sponsorship award, large center / institute launch or anniversaries.
- Assists with developing content for annual college events, special college events and email graduate student recruitment and online advertising.
- Identify opportunities to highlight college stories, achievements, and events across university and external digital platforms.
- Analyze performance metrics and provide regular insights and recommendations to enhance reach and engagement.
Coordinates with marketing and communication team members and internal college reps as overall in the following manner :
Supports and Coordinates the implementation of online and social media :
Benchmark against competitor institutions' online media presence :
Other duties assigned :
Expected Salary :
$47,500 - $55,000; commensurate with education and experience
Required Qualifications :
Bachelor's degree and two years of relevant experience or an equivalent combination of education and appropriate experience.
Preferred :
Experience with social media planning, posting, interacting and analyzing Facebook, X, Instagram and LinkedIn posts.
Ability to handle multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.
Familiarity with ADA compliance and accessibility standards for digital content.
Special Instructions to Applicants :
In order to be considered for this position, you must upload a cover letter and resume with application.
Application must be submitted by 11 : 55 p.m. (ET) of the posting end date.
Health Assessment Required :
No
Applications Close : 12 December 2025
To apply, visit https : / / explore.jobs.ufl.edu / en-us / job / 538021
Our Commitment :
The University of Florida is an Equal Employment Opportunity Employer.
Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call 352-392- 2477 or the Florida Relay System at 800-955-8771 (TDD) or visit Accessibility at UF.
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