Technical specialist [h1.location_city]
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Technical specialist • madison wi
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Equine Technical Sales Specialist
The Equine Technical Sales Specialist provides technical expertise and support within an assigned sales region, directly with customers. This position requires an advanced degree in Equine Nutrition and involves significant decision-making authority. The specialist will work closely with multiple departments, including the Regional Sales Directors and Sales team, production, marketing, customer service, and R&D, to ensure the highest standards of technical excellence and customer satisfaction. Territory is the Midwest and Great Lakes regions (MN, IA, WI, IN, IL, MO, OH, MI, NE). This is a remote position but candidates are expected to live within the territory.
Key Responsibilities :
- Engages in direct selling activities and support (80%) : Provides farmgate Sales support including nutritional management and health consultations to drive growth aligned to business strategies. Partner with key dealers and directly call on accounts and foster excellent equine veterinary relationships.
- Collaborate with Regional Sales Directors to meet sales goals
- Interfaces with industry associations, vendors, and competitors to stay informed about market trends and developments
- Gathers and analyzes technical market data to support strategic decision-making
- Creates content and delivers technical sales presentations at live events, VIP meetings, podcasts, expos, dealer / sales meetings, and conferences
- Collaborates with Marketing department to share expertise (10%) : Influences and supports development and execution of marketing strategies and tactics
- Shares equine technical expertise across the organization including editorial reviews and technical design and content of marketing materials
- Writes technical materials and content for media for both Purina website and equinevetnutrition.com
- Helps translate product science into language that resonates with consumers
- Responds to technical customer inquiries, including on social media
- Partners in product rationalization, simplification, and brand consolidation
- Collaborates with Research department to support service and new product launches (10%) : Provides technical writing skills and knowledge for MQ reports and recommendations
- Provides technical insights to product applications and product development
Qualifications :
Additional Information : Travel is required in this position, average expected 50% overnight travel. Position covers a large area and living close to a major airport in the region would be helpful.
Salary Range : $105,040 $157,560
We will provide additional information regarding bonus