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Technology director • jackson ms
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Ansira is seeking a Director, Client Strategy - Insurance, Financial Services & Healthcare to support channel partner marketing strategies for brands within this sector that sell through distributed ecosystems. This Director will serve as the primary strategic lead on a defined set of accounts and across major workstreams, helping brands activate effective brand-to-local programs through agents, brokers, advisors, branches, and healthcare partners. The successful candidate will be a wellrounded strategist who can leverage a broad toolkit (brand, media, CRM, content, COOP funding, analytics) to define solutions and opportunities while bringing specialized expertise to compliment Ansira solution set.
The Director will support and influence channel program design, optimization, and growth, while partnering closely with Client Partnership (CP) and cross-functional teams (Product, Media, CX / Experience Design, Creative, Martech, Analytics). The role reports into a Sr. Director, Client Strategy who owns broader multi-vertical strategy, P&L, and overall vertical approach.
Key Responsibilities
- Lead channel partner strategy for assigned accounts and workstreams in Insurance, Financial Services, and Healthcare, translating client and partner goals into clear briefs, hypotheses, and integrated channel plans within established frameworks.
- Support and influence channel partner programs (e.g., co-op / MDF, incentive and loyalty structures, local media packages, playbooks, partner enablement) that drive brand-consistent activation at the local level across agents, brokers, advisors, branches, and healthcare partners.
- Partner with Client Partnership (CP) to drive organic growth , proactively surfacing opportunities, shaping solutions, and contributing to pitch materials and business reviews that lead to incremental revenue and deeper program adoption.
- Collaborate cross-functionally with platform teams, Media, CX / Experience Design, Creative, Martech and Analytics to design, implement, and optimize brand-to-local programs , owning the strategic "what and why" while influencing, not owning, cross-functional execution.
- Define and interpret KPIs for partner programs (e.g., participation, fund utilization, lead and pipeline impact, cost efficiency, satisfaction), using data and insights to recommend optimizations that improve partner engagement, local performance, and ROI.
- Represent Client Strategy in vertical-specific thought leadership efforts (e.g., POVs, case studies, webinars, conferences) for Insurance, Financial Services, and Healthcare, contributing subject-matter insight and reusable frameworks that support S ales and C lient P artnership teams.
Required Experience & Skills
Insurance agents and brokers
Co-op / MDF or incentive program design and optimization
Building trust with cross-functional teams and client stakeholders
Preferred Experience
Channel / Funds platforms (co-op / MDF, incentives, partner portals)
Location & Travel
Client onsite meetings, workshops, and business reviews