Vice president of marketing Jobs in Columbia, SC

EVP, Sales

BDC is entering the most significant growth phase in our history a 10x mission built on winning and growing retail and wholesale shelf space nationally. The EVP, Sales owns retail/wholesale revenue, key account relationships, sales forecasting, and channel-level profitability. This is a peer role to the CRO, with equal seniority and a shared accountability for company growth and blended margin but a distinct lane: this role owns the deal, the account, and what actually lands financially once a product reaches the shelf.

This role reports to the President and operates remotely, with regular travel to retail partners, key accounts, and company locations as needed. The right person is a relationship-driven, execution-focused closer who also owns the operational discipline (forecast accuracy, account health) that BDC's success depends upon.

Champion BDC's Core Values

• Embody BDC's core values in every interaction with team members, customers, retail partners, and vendors.
• Lead by example: demonstrate strong work ethic, integrity, and commitment to excellence, and inspire your team through your actions.
• Do more with less resourcefulness and a relentless "will to win" are the standard, not the exception.
• Be tenacious: figure it out. Roadblocks are opportunities to show grit; give 110% every day.
• Stay positive as a team, communicate with honesty, integrity, and respect, and hold yourself and others accountable to the BDC standard.

Key Responsibilities

Retail & Wholesale Sales

• Drive channel diversity with new account acquisition: identify, pitch, and close new retail and wholesale relationships; targets TBD.
• Grow existing retail and wholesale revenue (e.g., Lowe's, Central Garden & Pet, The Home Depot); targets TBD.
• Build and manage the sales team, including National Account Manager(s); decide team structure as it scales.

Key Account Relationships

• Own and personally manage BDC's most strategic retail/key account relationships.
• Negotiate and execute account-specific terms, promotional participation, and program investment.

Sales Forecasting & Pipeline

• Own sales forecasting and pipeline management; forecast accuracy directly drives BDC's production and cash planning.
• Maintain forecast discipline given the load-bearing role sales growth plays in BDC's margin targets this year.

Pricing & Channel Profitability

• Execute and negotiate pricing at the account level in line with the strategy set by the CRO.
• Own channel-level profitability: realized margin after markdowns, freight, promotional spend, and account-specific terms.
• Own the output side of Blended Gross Margin %: realized margin after channel costs, as a shared KPI with the CRO, who owns the COGS.
• Co-own overall channel P&L performance; resolve product-vs-channel margin conflicts jointly with the CRO.

Product-to-Shelf Execution

• Partner with the CRO on retail/channel input during product.
• Drive speed-to-shelf for new product launches once ready from Marketing & Product Development.

Key Performance Indicators

Performance in this role is measured against the following focus areas, reviewed regularly with the President. Specific targets are set annually and tied to BDC's growth plan.

KPI - How It Is Measured

Retail/Wholesale Revenue Growth - Year-over-year channel revenue growth vs. annual target

Blended Gross Margin % (output) - Realized margin after channel costs; shared metric with CRO

Forecast Accuracy - Actual vs. committed sales forecast, by period

Account Retention - Retention of existing retail shelf space and account relationships

Speed-to-Shelf - Time from product launch-ready to on-shelf/live at retail accounts

Channel Expansion - Number of new retail doors/SKUs authorized

Job Qualifications

Required

• 10+ years of progressive sales leadership experience in retail, wholesale, or CPG channel sales, with a track record of managing major national accounts.
• Demonstrated ownership of sales forecasting and channel P&L, not just top-line bookings.
• Proven ability to negotiate and manage key retail account relationships (e.g., Central Garden & Pet, Lowe's, The Home Depot).
• Comfortable operating remotely while building and managing a distributed sales team.
• Executive presence and communication skills suited to retail partner and board-level interaction.

Preferred

• Experience in home improvement, hardware, or a related manufactured-goods category.
• Experience building a sales/account management team from an early stage.
• History of holding disciplined forecast accuracy in a fast-scaling environment.

Employee Acknowledgment

This job description outlines the general nature of the role; it is not a contract of employment and is not an exhaustive list of all duties, responsibilities, or qualifications. Duties may be modified at any time to meet the business needs of Black Diamond Coatings. I commit to upholding BDC's Core Values, which are not optional while a member of Black Diamond Coatings.

Employee Signature - Date