Head Of Growth, Performance Video
We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time.
This is a builder's role. You'll combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. You build, optimize, and scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond the limits most teams assume.
The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products. Each vertical has different customers, intent signals, creative needs, and monetization dynamics, so you'll adapt buying strategy and messaging by audience, product, and funnel stage. Over time the role expands into streaming, linear TV, Meta, TikTok, and other emerging video channels.
Competencies include technical mastery of Google/YouTube Ads, platform execution, P&L ownership, creative strategy, multi-vertical buying, call-based marketing, communication, problem-solving, adaptability, leadership potential, and operational efficiency.