Vp marketing [h1.location_city]

VP Of Marketing

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that's only the beginning

We are looking for a strategic, innovative, and data-driven VP of Marketing to lead our brand's growth across all consumer touchpoints. The ideal candidate has deep experience in DTC, thinks holistically across the funnel, and knows how to build cultural relevance while driving measurable business impact. They will deliver marketing thought leadership and guidance while optimizing the brand's marketing levers to maximize return on marketing investment and deliver a competitive advantage. They will help build 360 integrated marketing programs to drive new customer acquisition while exciting and delighting existing customers.

Please note that this is a hybrid position of 3 days / week in our Los Angeles office.

What You'll Do

• Own and execute the holistic marketing and campaign strategy across eCommerce, site merchandising, social, creators, partnerships, collaborations, and events, driving both acquisition and retention.
• Lead site marketing efforts directly, optimizing the customer journey, conversion, AOV, storytelling, and personalized experiences.
• Oversee and actively manage site merchandising, ensuring strong product presentation, navigation, and alignment with brand and business goals.
• Partner with Finance, Product, Creative, Growth, and Retention teams to coordinate launches, promotions, and onsite experiences, rolling up sleeves to ensure flawless execution.
• Use analytics and insights to guide hands-on optimization, testing, personalization, and merchandising decisions.
• Build and scale a creator and influencer program, taking ownership of sourcing, negotiation, contracting, content approval, and performance tracking.
• Identify and manage brand collaborations end-to-end, from concepting and creative development through GTM planning to performance measurement.
• Own the social media strategy, guiding content planning, trends, channel-specific execution, and community engagement, while directly contributing to content creation when needed.
• Oversee brand events, pop-ups, and experiential activations, taking a hands-on role in planning and execution.
• Create and manage the marketing budget, making tactical decisions on promotions, partnerships, PR, cause marketing, events, and agency fees.
• Build and maintain a strategic marketing calendar, aligning initiatives across campaigns, social, product marketing, events, partnerships, and cause marketing, while actively driving execution.
• Implement operational frameworks to solve bottlenecks, increase efficiency, and ensure campaigns are executed flawlessly.
• Measure, report, and optimize marketing performance, using data to make hands-on improvements and achieve KPIs.
• Lead and mentor a high-performing marketing team, setting an example by being actively involved in projects, campaigns, and execution.
• Build strong relationships with leadership and cross-functional partners, while aligning strategy to drive results.

What You Have

The base salary range for this full-time position is $190,000 -$225,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

Why Work At MeUndies?

It's more than a job.

We have focused on building a team that embodies our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.

We offer competitive salary packages, including annual bonuses, generous parental leave, a 401(k), comprehensive health benefits, open time off, and more.

We have an office you'll enjoy going to.

We work in our office Tuesday - Thursday. Monday and Friday are remote / work-from-home days. We're set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother's Room, an on-site gym & shower, and a kitchen that makes you feel like you've never left home. We're dog-friendly, so your furry coworker can join you anytime.

We don't forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always open to feedback and suggestions!

Plus those special extra things.

We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You'll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.

MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.