Vp marketing [h1.location_city]
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Vp marketing • chattanooga tn
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[job_card.job_description]Oversee the creation and execution of proposals, marketing collateral, corporate communications, digital content, and campaign materials across the organization. Direct the management of all websites, social media platforms, and digital communication channels across BLDR and its companies. Lead internal workflows, systems, and processes to streamline communication, ensure consistency, and improve responsiveness across business units. Provide regular briefings and strategic counsel to the Executive Leadership Team regarding marketing performance, brand initiatives, and market conditions. Manage enterprise-wide marketing budgets, resources, and vendors. Strengthen BLDR’s market presence by developing unified messaging, differentiators, and visibility strategies across all companies. Support sales and business development leaders across the organization with tools, market intel, competitive analysis, and tailored collateral. Standardize proposal development processes, templates, resumes, sector materials, and pursuit messaging across all operating companies. Build systems and shared libraries that support BD teams with accessible, organized, and up-to-date content. Lead enterprise-level reporting and analysis on market trends, competitive landscape, and brand perception. Oversee all internal and external communication strategies for BLDR and its family of companies. Develop key messages, announcements, campaign strategies, and communication plans for major initiatives, organizational updates, and cross-company projects. Provide senior-level writing, editing, and communication guidance to executives and internal stakeholders. Ensure consistency of tone, brand voice, and messaging across all communication vehicles, including newsletters, press releases, publications, presentations, digital content, and social platforms. Maintain a strong understanding of industry trends, competitors, and market movement by conducting ongoing research and analysis. Provide quarterly and annual insights to leadership teams to support decision-making and strategic planning. Continuously refine the research and reporting processes to ensure accuracy, clarity, and usefulness. Manage marketing coordinators, interns, and agency / consultant partners to ensure successful execution of initiatives. Lead multiple cross-company projects from concept through delivery, balancing enterprise priorities and local needs. Maintain high standards of quality, accuracy, and brand alignment in all marketing and communication outputs. Bachelor’s degree in marketing, communications, business, or a related field. 7–10+ years of progressive experience in marketing and communications, ideally in a B2B or services-focused organization. 5+ years of leadership experience, including managing people, agencies, or cross-functional teams. Deep understanding of the AEC industry, including construction services, B2B buying cycles, pursuits, proposals, and client relationship dynamics. Demonstrated experience developing and executing enterprise-level branding and marketing strategies across multiple business units or markets. Proven ability to partner with executive leadership, provide strategic counsel, and communicate effectively at all organizational levels. Strong skills in brand management, message development, and storytelling across audiences and platforms. Experience overseeing digital strategy, including websites, social platforms, content development, and analytics. Strong capability in proposal strategy, pursuit support, and sales enablement, particularly within AEC / Construction. Exceptional writing, editing, and communication skills across both internal and external channels. Demonstrated ability to manage multiple large-scale projects, prioritize workload, and maintain quality under tight deadlines. Strong analytical skills with ability to interpret data, market insights, and performance metrics to inform strategy. Proficient in MS Office and common marketing tools; familiarity with CRM, CMS, and design platforms (e.g., Adobe Creative Suite, Mailchimp, Canva, Hootsuite, etc.) preferred. Highly self-motivated with the ability to work independently, exercise sound judgment, and drive initiatives from concept to completion. Strong interpersonal skills with the ability to influence, collaborate, and build relationships across distributed teams.
Position Summary :
The Director of Marketing oversees all branding, communication, and marketing activities for BLDR and its family of companies. This role provides enterprise-level strategic leadership that aligns branding, marketing, and communication efforts across diverse business units, ensuring consistency, clarity, and cohesion. The Director of Marketing partners closely with executive leadership to shape national and regional strategy, support company growth, strengthen market presence, and elevate the BLDR brand portfolio. This role requires a high level of strategic thinking, cross-functional collaboration, executive interaction, and the ability to balance a wide and complex workload across multiple operating companies.
What You Will Be Doing in This Role :
1. Branding and Marketing Strategy :
- Develop and lead the enterprise-wide branding and marketing strategy for BLDR and all subsidiary companies.
- Maintain and elevate the brand architecture, ensuring each company within the BLDR family is positioned clearly and cohesively in the market.
- Identify new markets, brand opportunities, and innovations that support long-term growth.
- Provide strategic direction and oversight to ensure all marketing efforts across companies align with BLDR’s business objectives and market positioning.
- Guide executives and division leaders on brand strategy, messaging, and market engagement.
2. Cross-Company Coordination and Oversight :
3. Sales Enablement & Market Positioning :
4. Enterprise Communications – Internal and External :
5. Research :
6. Project and Team Leadership :
What You Will Need for This Role :