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Vp of engineering • san antonio tx

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VP of Marketing and Online Sales

VP of Marketing and Online Sales

Champion HomesSan Antonio, TX, US
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Job Description

Job Description

Vice President of Marketing & Online Sales

(Manufactured Homes Industry)

Location : San Antonio, TX

Reports to : Executive Leadership / Vice President

Department : Marketing & Online Sales

About the Role

We're seeking a high‑level, strategic leader to take full ownership of our Marketing Department and Online Sales operations . This role will be responsible for driving brand visibility, increasing qualified leads, optimizing our digital presence, and expanding online home sales revenue for our manufactured home sales company.

This is a leadership position ideal for someone who understands modern marketing, digital commerce, and the unique needs of the manufactured housing industry.

Key Responsibilities

Marketing Leadership

  • Define and execute a full‑funnel marketing strategy (digital, brand, events, advertising).
  • Oversee all campaigns : paid digital, SEO, social media, email, video, and print.
  • Manage and mentor the internal marketing team and external vendors.
  • Develop brand voice, community presence, and customer acquisition strategies.
  • Manage the marketing budget and allocate spend across channels for maximum ROI.
  • Analyze campaign performance and provide executive‑level reporting.

Online Sales Leadership

  • Oversee the full online sales lifecycle for manufactured homes.
  • Implement CRM best practices and lead‑nurture automation.
  • Improve website conversions, digital retail tools, and customer journey workflows.
  • Coordinate closely with sales managers to ensure seamless lead handoff and follow‑up.
  • Optimize online listings, product pages, and virtual tours to drive digital sales.

    • Cross‑Department Collaboration

  • Work closely with executive leadership to align marketing and sales goals.
  • Evaluate market trends, demographics, and competitor activity.
  • Partner with sales, operations, and finance teams to support business growth.

    • Qualifications

  • 7+ years of experience in Marketing, Online Sales, or Growth Leadership.
  • Experience in real estate, manufactured homes, modular homes, or large‑ticket consumer goods (preferred).
  • Strong understanding of digital marketing : Google Ads, Meta Ads, SEO, CRM systems, marketing automation, analytics.
  • Proven track record of scaling online leads and revenue.
  • Exceptional leadership and people‑management skills.
  • Strong analytical and strategic planning abilities.

    • What Success Looks Like

  • Increased qualified leads and online visibility.
  • Improved website conversion rate and customer engagement.
  • Strengthened brand presence in key markets.
  • A high‑performing marketing and online sales team running smoothly with minimal oversight.

    • Job Posted by ApplicantPro