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VP, Creative Director, Copy
VP, Creative Director, CopyBGB Group • New York, NY, US
VP, Creative Director, Copy

VP, Creative Director, Copy

BGB Group • New York, NY, US
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  • [job_card.full_time]
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Job Description

Job Description

BGB Group

VP, Creative Director, Copy

Our Agency

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we're hired as strategic and creative partners by our biopharmaceutical clients to drive category / brand awareness and growth.

Position Overview

We are seeking an exceptional VP, Creative Director, Copy (VP, CD, Copy) to lead the copy and storytelling vision for BGB's new business, pitch, and growth initiatives. This senior creative leader will be dedicated to crafting breakthrough narratives, developing persuasive pitch stories, and driving creative excellence across all new business opportunities.

The ideal candidate is a master storyteller with deep healthcare expertise, a strong command of brand strategy, and a passion for transforming complex scientific topics into compelling, human-centered narratives. This role will lead pitch copy direction, elevate the agency's narrative craft, and collaborate closely with creative, strategy, account, and business development leaders to win new business and fuel agency growth.

Specific Responsibilities

Narrative Leadership for New Business

  • Lead the creation of persuasive, high-impact pitch narratives that differentiate BGB and resonate with prospective clients.
  • Develop story arcs that weave together strategic insight, science, and creative vision into clear, inspiring presentations.

Messaging Strategy & Creative Storytelling

  • Partner closely with Strategy, Art, and Account teams to craft integrated pitch narratives that align with brand, category, and market needs.
  • Translate complex scientific and medical content into emotionally resonant, accessible, and compelling copy.

    • Pitch & Presentation Excellence

  • Serve as a primary presenter and narrative lead during new business pitches, confidently guiding clients through strategic rationale and creative thinking.
  • Ensure pitch messaging is concise, persuasive, and tailored to each prospect's unique challenges and opportunities.

    • Creative & Cross-Functional Collaboration

  • Partner with art directors, designers, strategists, and account leads to ensure pitch work is cohesive, integrated, and beautifully crafted.
  • Drive alignment across teams to streamline pitch development timelines and enhance creative outputs.

    • Team Leadership & Development

  • Mentor and inspire copywriters and pitch-supporting creative team members, fostering a culture of growth, collaboration, and storytelling excellence.
  • Elevate written craft across the organization by providing thoughtful direction, feedback, and coaching.

    • Innovation in Voice, Content, and Storytelling Formats

  • Apply emerging trends, digital storytelling techniques, and modern content formats to pitch materials to push the agency's creative edge.
  • Identify opportunities to evolve and modernize how BGB tells brand and agency stories.

    • Quality Control & Editorial Excellence

  • Uphold the highest standards of copy quality, ensuring tone, voice, and messaging are sharp, strategic, and aligned to brand and regulatory frameworks.
  • Oversee all copy for new business work, ensuring consistency and excellence across decks, scripts, capabilities materials, and presentations.

    • Growth Partnership

  • Work side by side with Business Development leadership to support pipeline planning, pitch strategy, and broader growth initiatives.
  • Contribute creative perspectives that support expansion opportunities with current clients.

    • Preferred Qualifications

    Experience

  • 15+ years in copywriting and creative leadership, ideally within healthcare, pharmaceutical advertising, or a related agency environment.
  • Significant experience developing pitch narratives or leading new business storytelling.

    • Portfolio

  • A standout portfolio demonstrating exceptional narrative development, brand storytelling, and persuasive writing across integrated campaigns and / or pitch work.

    • Expertise

  • Mastery in transforming scientific / medical content into engaging, emotionally resonant narratives.
  • Deep understanding of regulatory requirements and compliance in healthcare promotional work.

    • Leadership

  • Proven experience mentoring and guiding creative teams under tight timelines and high-pressure pitch environments.
  • Ability to lead multiple high-priority initiatives simultaneously.

    • Communication

  • Exceptional verbal, written, and presentation skills — particularly in the context of high-stakes pitches.

    • Education

  • Bachelor's or Master's degree in English, Journalism, Communications, or a related field preferred.

    • Salary Range : $175,000 - $225,000 base salary + bonus eligibility

    The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

    BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.

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