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Sr LSA Specialist
Sr LSA SpecialistRankings.io • St. Louis, MO, US
Sr LSA Specialist

Sr LSA Specialist

Rankings.io • St. Louis, MO, US
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The Senior LSA Specialist is a full-time team member responsible for owning the strategy, execution, and optimization of Local Services Ads (LSAs) for law firms across the United States. This role goes beyond basic campaign setup—our Senior Specialist proactively develops high-impact LSA strategies, drives performance improvements, leads troubleshooting efforts, and provides consultative insights to both internal teams and clients.

At Rankings.io, we deliver end-to-end SEM services for law firms seeking aggressive, measurable growth. As a senior member of the team, this role ensures our LSA program continues to evolve with platform changes, performance best practices, and the unique needs of personal injury and related legal verticals.

Responsibilities

LSA Strategy & Execution

  • Develop and implement advanced LSA advertising strategies tailored to law firm growth goals.
  • Lead campaign launches, ensuring complete and accurate setup, verification, and optimization.
  • Execute and monitor Local Services Ads and related Google Ads placements.
  • Manage budgets, performance, and optimization to exceed client objectives.
  • Analyze ROI and identify actionable patterns, trends, and opportunities for improvement.

Performance Monitoring & Optimization

  • Conduct continuous testing and optimization of categories, targeting, bidding strategies, and review collection workflows.
  • Troubleshoot issues related to verification, approvals, delivery, quality, and lead flow.
  • Evaluate and refine lead review, rating and intake processes in partnership with account managers and clients.
  • Use analytics platforms (Google Ads, Google Business Profile, CallRail, GA4, etc.) to report on performance and make data-backed recommendations.

    • Client Collaboration & Communication

  • Work directly with clients to outline LSA strategy, set expectations, and communicate performance insights.
  • Provide expert recommendations at all stages of the campaign lifecycle to account managers and internal teams.
  • Present findings and opportunities clearly in client calls, meetings, and reports.

    • Cross-Departmental Partnership

  • Collaborate with SEO, content, design, and account services to ensure alignment and holistic client growth.
  • Train internal team members on LSA best practices and evolving platform features.
  • Participate in internal and external meetings as the subject matter expert for LSAs.

    • Operational Excellence

  • Assist in developing and improving law firm review generation and management processes to support LSA performance.
  • Help review and develop department best practices.
  • Contribute to the refinement of internal workflows, documentation, and optimization playbooks.
  • Complete additional responsibilities as assigned to support business needs.

    • Requirements

  • 3+ years of digital marketing experience in an agency or law firm environment, with an emphasis on Local Services Ads or Google Ads.
  • Deep understanding of law firm intake processes and how they impact LSA performance.
  • Lead intake process experience strongly preferred.
  • Experience managing Google Business Profile assets.
  • Proficiency with advertising and analytics tools (Google Ads, GBP, CallRail, GA4, Looker Studio).
  • Strong written and verbal communication skills for client-facing conversations.
  • Highly organized, efficient with time, and comfortable managing multiple deadlines.
  • Ability to thrive in a fast-paced, high-performance environment.
  • Willingness to work flexible hours when needed (including evenings / weekends during urgent situations).
  • Bonus : Experience using marketing automation software and CRM / CMS systems.

    • Benefits

  • Starting Salary $70k
  • Unlimited PTO
  • Fully remote
  • 100% Employer funded health insurance
  • $700 Quarterly training stipend for Professional Development
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