Talent.com
Sr LSA Specialist
Sr LSA SpecialistRankings.io • St. Louis, MO, US
Sr LSA Specialist

Sr LSA Specialist

Rankings.io • St. Louis, MO, US
[job_card.1_day_ago]
[job_preview.job_type]
  • [job_card.full_time]
  • [filters.remote]
  • [filters_job_card.quick_apply]
[job_card.job_description]

The Senior LSA Specialist is a full-time team member responsible for owning the strategy, execution, and optimization of Local Services Ads (LSAs) for law firms across the United States. This role goes beyond basic campaign setup—our Senior Specialist proactively develops high-impact LSA strategies, drives performance improvements, leads troubleshooting efforts, and provides consultative insights to both internal teams and clients.

At Rankings.io, we deliver end-to-end SEM services for law firms seeking aggressive, measurable growth. As a senior member of the team, this role ensures our LSA program continues to evolve with platform changes, performance best practices, and the unique needs of personal injury and related legal verticals.

Responsibilities

LSA Strategy & Execution

  • Develop and implement advanced LSA advertising strategies tailored to law firm growth goals.
  • Lead campaign launches, ensuring complete and accurate setup, verification, and optimization.
  • Execute and monitor Local Services Ads and related Google Ads placements.
  • Manage budgets, performance, and optimization to exceed client objectives.
  • Analyze ROI and identify actionable patterns, trends, and opportunities for improvement.

Performance Monitoring & Optimization

  • Conduct continuous testing and optimization of categories, targeting, bidding strategies, and review collection workflows.
  • Troubleshoot issues related to verification, approvals, delivery, quality, and lead flow.
  • Evaluate and refine lead review, rating and intake processes in partnership with account managers and clients.
  • Use analytics platforms (Google Ads, Google Business Profile, CallRail, GA4, etc.) to report on performance and make data-backed recommendations.

    • Client Collaboration & Communication

  • Work directly with clients to outline LSA strategy, set expectations, and communicate performance insights.
  • Provide expert recommendations at all stages of the campaign lifecycle to account managers and internal teams.
  • Present findings and opportunities clearly in client calls, meetings, and reports.

    • Cross-Departmental Partnership

  • Collaborate with SEO, content, design, and account services to ensure alignment and holistic client growth.
  • Train internal team members on LSA best practices and evolving platform features.
  • Participate in internal and external meetings as the subject matter expert for LSAs.

    • Operational Excellence

  • Assist in developing and improving law firm review generation and management processes to support LSA performance.
  • Help review and develop department best practices.
  • Contribute to the refinement of internal workflows, documentation, and optimization playbooks.
  • Complete additional responsibilities as assigned to support business needs.

    • Requirements

  • 3+ years of digital marketing experience in an agency or law firm environment, with an emphasis on Local Services Ads or Google Ads.
  • Deep understanding of law firm intake processes and how they impact LSA performance.
  • Lead intake process experience strongly preferred.
  • Experience managing Google Business Profile assets.
  • Proficiency with advertising and analytics tools (Google Ads, GBP, CallRail, GA4, Looker Studio).
  • Strong written and verbal communication skills for client-facing conversations.
  • Highly organized, efficient with time, and comfortable managing multiple deadlines.
  • Ability to thrive in a fast-paced, high-performance environment.
  • Willingness to work flexible hours when needed (including evenings / weekends during urgent situations).
  • Bonus : Experience using marketing automation software and CRM / CMS systems.

    • Benefits

  • Starting Salary $70k
  • Unlimited PTO
  • Fully remote
  • 100% Employer funded health insurance
  • $700 Quarterly training stipend for Professional Development
    • [job_alerts.create_a_job]

    Sr Specialist • St. Louis, MO, US

    [internal_linking.related_jobs]
    Director Nursing, Behavioral Health

    Director Nursing, Behavioral Health

    Mercy • Arnold, MO, US
    [job_card.full_time]
    Find your calling at Mercy! The Director – Behavioral Health is a strategic and functional leader that is responsible for the overall operational management of behavioral health programs within the...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Travel Physical Therapist - $2,210 per week

    Travel Physical Therapist - $2,210 per week

    Synergy Medical Staffing • Columbia, IL, United States
    [job_card.permanent]
    Synergy Medical Staffing is seeking a travel Physical Therapist for a travel job in Columbia, Illinois.Job Description & Requirements. Shift : 5x8 Days, 08 : 00 : 00-16 : 00 : 00, 8.When you join Synergy Med...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel Physical Therapist - $2,486 per week

    Travel Physical Therapist - $2,486 per week

    LanceSoft • Arnold, MT, United States
    [job_card.permanent]
    LanceSoft is seeking a travel Physical Therapist for a travel job in Arnold, Montana.Job Description & Requirements.We’re proud to be recognized by Staffing Industry Analysts (SIA) as one of the.Ou...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Travel Physical Therapist (PT) - $2,018 per week in Columbia, IL

    Travel Physical Therapist (PT) - $2,018 per week in Columbia, IL

    OneStaff Medical • Columbia, IL, United States
    [job_card.full_time]
    An independently-owned, nationally-recognized and amazingly awesome staffing firm ready to work for you! A work ethic forged in the Midwest, we are here to stand by your side and help you find your...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Travel Physical Therapist (PT) - $1,801 to $2,170 per week in Arnold, MO

    Travel Physical Therapist (PT) - $1,801 to $2,170 per week in Arnold, MO

    Fusion Medical Staffing • Arnold, MO, US
    [job_card.full_time]
    Travel Physical Therapist (PT).Fusion Medical Staffing is seeking a skilled Physical Therapist for a 13-week travel assignment in Arnold, Missouri. As a member of our team, you'll have the opportuni...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Travel Physical Therapist (PT) - $1,902 to $2,002 per week in Columbia, IL

    Travel Physical Therapist (PT) - $1,902 to $2,002 per week in Columbia, IL

    AlliedTravelCareers • Columbia, IL, US
    [job_card.full_time] +1
    AlliedTravelCareers is working with Converdia Health Staffing to find a qualified Physical Therapist (PT) in Columbia, Illinois, 62236!. ConVerdia Health Staffing- Staffing temporary and permanent j...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel Physical Therapist (PT) - $1,590 to $1,739 per week in Columbia, IL

    Travel Physical Therapist (PT) - $1,590 to $1,739 per week in Columbia, IL

    AlliedTravelNetwork • Columbia, IL, US
    [job_card.full_time]
    AlliedTravelNetwork is working with Host Healthcare to find a qualified Physical Therapist (PT) in Columbia, Illinois, 62236!. Host Healthcare is an award-winning travel healthcare company with an i...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Travel Physical Therapy Assistant - $1563.64 / Week

    Travel Physical Therapy Assistant - $1563.64 / Week

    Uniti Med • Alton, IL, US
    [job_card.full_time]
    Uniti Med is seeking an experienced Physical Therapy Assistant for an exciting Travel Allied job in Alton, IL.Shift : Inquire Start Date : 12 / 15 / 2025 Duration : 13 weeks Pay : $1563.Uniti Med provides ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel Physical Therapist - $2,070 per week

    Travel Physical Therapist - $2,070 per week

    Ardor Health Solutions • Columbia, IL, United States
    [job_card.full_time]
    Ardor Health Solutions is seeking a travel Physical Therapist for a travel job in Columbia, Illinois.Job Description & Requirements. Ardor Health Solutions is looking for a Physical Therapist to joi...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Strategic Enablement Partner

    Strategic Enablement Partner

    Medica • St. Louis, MO, United States
    [job_card.full_time]
    Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences an...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Sr. Contracts Representative

    Sr. Contracts Representative

    Leidos Inc • St. Louis, MO, United States
    [job_card.full_time]
    Leidos currently has an opening for an experienced Senior Contracts Representative on the under the Decision Advantaged Solution Business Area contracts team within National Security Sector.This is...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Program Analyst II

    Program Analyst II

    Leonardo DRS • Bridgeton, MO, United States
    [job_card.full_time]
    The Leonardo DRS Land Systems business is a recognized leader in the design and integration of complex technologies into new and legacy systems and platforms for global military and commercial cust...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Clinical Technology Specialist

    Clinical Technology Specialist

    ForTec Medical • Saint Louis, Missouri, United States
    [job_card.full_time]
    Company Description ForTecMedical is an industry leader, dedicated to improving patient health.Our Mission is to improve patient health and healthcare by delivering innovative surgical technologies...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Therapy / Rehab - SLP

    Therapy / Rehab - SLP

    Continuum Rehabilitation Group Florissant - WorkPuddle • Florissant, MO, United States
    [job_card.full_time]
    Continuum Rehabilitation Group Florissant - WorkPuddle.Please inquire for local rates.[show_more]
    [last_updated.last_updated_30] • [promoted]
    Physical Therapist - $5,000 Sign On Bonus

    Physical Therapist - $5,000 Sign On Bonus

    SSM Health Physical Therapy • Columbia, IL, United States
    [job_card.full_time]
    Salary : $75,000 - $100,000 annually, based on years of experience.SSM Health Physical Therapy is the premier provider of comprehensive outpatient services! With a network of more than 80 outpatient...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Travel Physical Therapy Assistant - $1563.64 / Week

    Travel Physical Therapy Assistant - $1563.64 / Week

    Premier Medical Staffing Services, LLC • Alton, IL, US
    [job_card.full_time]
    Premier Medical Staffing Services, LLC is seeking an experienced Physical Therapy Assistant for an exciting Travel Allied job in Alton, IL. Shift : 5x8 hr days Start Date : 12 / 29 / 2025 Duration : 13 wee...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Therapy - SLP

    Therapy - SLP

    Friendship Village Home Health • St Louis, MO, United States
    [job_card.full_time]
    Friendship Village Home Health.Variable 8 / 10 / 12 (40 hours per week).Pay ranges are calculated using gross pay and do not account for potential PTO requests or facility closures.Traveler Benefits : W...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    SaaS Account Manager

    SaaS Account Manager

    Singlewire Software, LLC • St. Louis, MO, United States
    [job_card.full_time]
    At Singlewire, we're developing solutions that make a real-world impact.We are committed to delivering reliable, cutting-edge software that helps organizations detect threats, notify everyone, and ...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]