Marketing Analyst

Marketing Analyst

The Marketing Analyst works as a key member of the Marketing team to support the department and the organization's overall goals and strategic objectives by conducting research and analysis to inform data-driven decisions. This role will produce the analytical work used to determine targeting, segmentation, campaign KPIs, overall marketing performance, and incremental business impact as a result of marketing. This role will oversee member insights, assist with qualitative and quantitative research, web analytics, and more. The analyst will work within the Marketing team and work closely with all areas of the department, our 3rd party agencies, and various business lines to make informed, data-driven decisions related to marketing efforts for credit union products, services, and brand awareness.

Responsibilities

Perform data analysis to inform comprehensive, multichannel marketing campaigns and promotions by defining key metrics and KPIs that drive ROI

Develop and maintain interactive Power BI dashboards that provide actionable insights, enabling business users to independently explore and analyze data

Translate complex data into clear, concise narratives to influence strategic decision-making

Identify and recommend target audience segments, gather analytics, and prepare scenarios to inform or improve the success of growth and acquisition marketing campaigns

Collaborate closely with Ascend's data team to ensure data accuracy and integrity through validation processes. Adhere to the organization's data governance standards and best practices. Design, develop, and audit Power BI dashboards to optimize performance and maintain data consistency

Contribute to the success of marketing efforts by analyzing campaign performance based on data to determine efficacy and provide recommendations

Report and present detailed tactic and campaign metrics to senior leaders in the credit union

Design and compile analysis on the current membership to assist in data-driven targeting and messaging strategies

Develop and maintain weekly / monthly reporting on the health of the brand, campaigns, and organization

Analyze competition and trends, identify the organization's strengths and weaknesses, and determine potential opportunities

Maintain an understanding of industry trends in business intelligence, data analytics, and visualization technologies. Continuously expand knowledge of data best practices and emerging data-driven methodologies to drive innovation and improve data-driven decision making

Read all internal publications, including HUB and Possibilities

Perform other duties as assigned or required

Please note : This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. The organization reserves the right to modify, add, or remove duties at any time, with or without notice, to meet business needs.

Qualifications

Education

Bachelor's Degree Marketing or related field is required

Work Experience

3-5 years Marketing or Data Analytics is

Knowledge, Skills, and Abilities

Proficient in developing and maintaining interactive dashboards within Microsoft Power BI. This includes data modeling, visualization creation, and dashboard design

Must be data-driven and understand sales funnels, can measure the performance of marketing campaigns across different channels, and effectively report on KPIs and ROI

Understanding of marketing principles, theory, and application to marketing projects and assignments

Proficient knowledge in Google Analytics 4, Google Tag Manager, Power BI Excel, SQL, and SQL server

Strong understanding of common marketing platforms, automation, and segmentation tools

Excellent written and verbal communication skills with the ability to effectively communicate complex data insights to both technical and non-technical audiences. Such as tailoring data stories to different levels of the organization and creating compelling narratives that drive action

Understand consumer behavior, tracking, and forecasting consumer trends

Strong analytical and problem-solving skills, including the ability to identify patterns, trends, and anomalies in data to inform strategic decision-making

Ability to translate data insights into actionable business recommendations

Must be able to handle multiple responsibilities, meet deadlines, deal with sensitive information, and handle problem resolution

Knowledge of Microsoft Office suite

Skilled in collaboration and fostering relationships

Knowledge of project management software; Asana is a plus

Critical thinking and analysis

Able to think strategically and creatively

Able to prioritize and meet deadlines

Able to exercise judgement, initiative and tact in dealing with membership, department supervisors and staff

Regular attendance is required

Possession of a valid, unrestricted driver's license

Ability to be trained in all areas of credit union operations, policies, and procedures