Marketing Specialist

Overview:
We are seeking a dynamic Marketing Specialist to join a leading employee-owned company in the construction sector. This role offers the opportunity to shape and execute comprehensive marketing strategies that promote the company’s brand, attract new clients, and strengthen relationships with existing customers. You’ll be part of a collaborative team that values innovation, quality, and employee ownership, helping to highlight the unique benefits of the company’s ESOP culture.

The Role:
As the Marketing Specialist, you will lead the company’s marketing initiatives across digital and print channels. Success in this role means increasing brand visibility, driving client engagement, and showcasing the company’s expertise and employee-ownership culture. You will report to senior leadership and collaborate closely with business development, estimating, project management, and executive teams.

Responsibilities:

• Develop and implement marketing strategies aligned with company objectives and growth targets.

• Conduct market research to identify industry trends, competitor activities, and new opportunities.

• Manage brand identity and ensure all marketing materials adhere to brand guidelines.

• Oversee digital marketing campaigns, including website content, social media, email marketing, and online advertising.

• Create compelling content for social media, brochures, videos, and other channels to showcase company expertise.

• Plan and coordinate company participation in industry events and client-facing activities.

• Promote the ESOP and employee-ownership benefits internally and externally.

• Collaborate with cross-functional teams to align marketing efforts with business goals and report on marketing performance.

Requirements:

• Strong understanding of digital marketing trends and tools.

• Excellent written and verbal communication skills.

• Creative and strategic thinker with the ability to work independently.

• Proven ability to build lasting relationships with clients and internal teams.

• Bachelor’s degree in Marketing or a related field preferred.

• Experience in marketing management within the construction industry is a plus.

• Ability to manage multiple priorities effectively.

Nice to Have:

• Experience promoting employee ownership programs or similar initiatives.

• Event management experience in a B2B environment.

Salary:
Competitive compensation based on experience.

Location:
Hybrid or in-office options available (specific location to be disclosed during the hiring process).

Benefits:

• Employee ownership participation (ESOP)

• Health and wellness benefits

• Professional development opportunities

• Collaborative and supportive company culture