Marketing Manager, Communications Solutions

Marketing Manager

The Marketing Manager is responsible for developing and executing marketing plans to support strategic marketing initiatives that drive awareness, engagement, and demand generation. This role works closely with the Marketing Strategist supporting TransUnion's Communications Solutions to activate campaigns across paid media, events, and owned channels. The Marketing Manager requires a deep understanding of the B2B buyer journey, strong analytical skills, and the ability to influence and collaborate cross-functionally. The ideal candidate has expertise developing integrated campaigns and aligning marketing efforts with business objectives.

Understand and translate the marketing strategy for TransUnion's Communications Solutions into actionable, documented plans, go-to-market approaches, and integrated campaigns in partnership with the Marketing Strategist. Gather requirements and lead the development of comprehensive marketing briefs defining scope, KPIs, target audiences, and tactics while continuously adapting plans to reflect evolving market dynamics and strategic priorities. Communicate with stakeholders and decision makers to gain alignment, secure timely approvals, and ensure transparency throughout the marketing lifecycle. Drive collaboration across creative, media partners, channel teams, marketing analytics, and campaign program managers to ensure seamless campaign execution and delivery. Review campaign deliverables, outputs and timing to confirm alignment with strategic intent, brand standards and business objectives. Proactively partner with sales teams to coordinate field activation efforts, optimize campaign impact, and ensure consistent messaging across touchpoints. Support campaign optimization by gathering feedback, analyzing performance and recommending improvements. Contribute to the development of marketing business review to showcase marketing impact under the guidance of the Marketing Strategist. Manage marketing budget accruals and updates in coordination with finance, agency partners and channel resources.

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion's Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans' Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans.

The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually. The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual's education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Regular, fulltime non-sales positions may be eligible to participate in TransUnion's annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.