Marketing Manager

Homes by WestBay is a premier luxury homebuilder dedicated to delivering a better way of life to homebuyers throughout Tampa Bay through the best customer experience in the industry. We deliver exceptional quality and value within our price range, superior design, and consistently lead the market in customer satisfaction. Our team members play a critical role in upholding these standards through craftsmanship, accountability, collaboration, and a commitment to excellence. Every role contributes to a culture focused on innovation, continuous improvement, and exceeding homeowner expectations ensuring that each home reflects the integrity, care, and precision that define the Homes by WestBay brand.

Homes by WestBay is seeking a driven and detail-oriented Marketing Manager to join our award-winning team. As Tampa Bay’s largest privately owned homebuilder, we are looking for an experienced marketing professional with a proven track record in the industry. The ideal candidate is a strategic thinker, highly efficient, and a powerhouse in executing impactful campaigns, marketing initiatives, and events. This role reports directly to the Director of Marketing.

Key Responsibilities:

• Develop and execute marketing campaigns that drive brand awareness, lead generation, and home sales.
• Oversee digital and traditional marketing efforts, including signage, social media, email marketing, paid media, content creation, and print materials.
• Oversee digital asset management (DAM), ensuring all marketing materials (photos, videos, floorplans, renderings, brochures, etc.) are accurate, organized, accessible, and up to date.
• Plan and manage community launches, promotional events, and Realtor outreach initiatives.
• Ensure brand consistency and high-quality marketing materials across all platforms.
• Manage relationships with vendors, agencies, photographers, printers, and media partners.
• Ensure cost-effective solutions without compromising quality and brand integrity.
• Continuously research industry trends, competitor strategies, and customer insights to refine marketing approaches.
• Develop creative, out-of-the-box strategies to engage homebuyers and increase market presence.
• Adapt quickly to market changes, sales performance, and business needs by adjusting marketing plans accordingly.
• Track, analyze, and report on marketing campaign performance using KPIs and data-driven insights.
• Optimize campaigns based on analytics, adjusting strategies for improved lead conversion and customer engagement.
• Assist the Director of Marketing with special projects as needed.

Requirements

• 5-7 years of marketing experience in homebuilding, real estate, or a related industry.
• Strong budget management skills, with experience allocating resources for maximum impact.
• Expertise in digital marketing and analytics tools
• Creative problem-solving mindset with the ability to adapt strategies based on market trends.
• Excellent project management skills, with the ability to juggle multiple campaigns and deadlines.
• Strong communication, collaboration, and vendor negotiation skills.

Additional Requirements

Homes by WestBay, LLC is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.