Sr. Manager, Digital Merchandising

Sr. Manager, Digital Merchandising

At Under Armour, we are committed to empowering those who strive for more, and the company's valuesAct Sustainably, Celebrate the Wins, Fight on Together, Love Athletes, and Stand for Equalityserve as both a roadmap for our teams and the qualities expected of every teammate. Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do. Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go furtherno matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

Under Armour is seeking a strategic and inspiring leader to oversee our Site Merchandising function across the U.S. and Canada. This role is responsible for driving digital growth through a best-in-class site experience across UA.com and the App. You'll lead a team of 48 Site Merchants organized by category, ensuring our digital shelves reflect the perfect balance of brand storytelling and commercial performance. We are looking for a leader who is passionate about digital retail, thrives in a fast-paced environment, and is ready to shape how athletes shop and engage with Under Armour online.

Your impact will include :

• Own and evolve the site merchandising strategy for the U.S. and Canada to drive conversion, engagement, and revenue across the site and app.
• Translate business priorities into a seasonal roadmap that aligns with product launches, brand campaigns, and key commercial moments.
• Partner with cross-functional business partners from merchandising, marketing, digital product through UA's Go-To-Market process to define future season on-site merchandising strategies and bring aligned upon strategy to life on UA.com.
• Ensure the digital experience reflects a thoughtful balance of brand expression and commercial performance, with a focus on innovation and product storytelling.
• Champion customer-first merchandising through improved navigation, strategic categorization, optimized search, and data-backed product sorting.
• Analyze performance metrics (conversion, CTR, RPV, traffic, sell-through) to optimize product placement, category structure, and content strategy.
• Leverage A / B testing, personalization tools, and emerging technologies to enhance site functionality and relevance in real time.
• Partner with external vendors (e.g., Salesforce, Constructor) to continuously improve the digital experience and stay ahead of industry trends.
• Develop business requirements for on-site enhancements and partner with product managers on execution.
• Deliver strategic insights by synthesizing customer behavior, industry trends, and competitive benchmarks.
• Lead and inspire a team of 48 Site Merchants, fostering a culture of performance, curiosity, and continuous learning.

Qualifications include :

Workplace location :

Relocation :

Base Compensation :

$123,052.80 - $169,197.60 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills, and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks :

Our Commitment to Equal Opportunity :

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.