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Media Buyer
Media BuyerValatam • Birmingham, AL, US
Media Buyer

Media Buyer

Valatam • Birmingham, AL, US
[job_card.30_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Media Buyer

We're seeking a Media Buyer

People residing in Venezuela, Colombia, Argentina, Ecuador, Peru, Nicaragua

Work Schedule : Monday-Friday, 9 am - 5 pm EST

Language : Fluent written and spoken English (C1 / C2)

Only resumes in English will be considered!

About Us

At Valatam, we are passionate about building extraordinary remote teams in Latin America for growth-minded businesses across various industries in the US. Our values drive everything we do, ensuring that we deliver exceptional service to our clients and create a supportive and dynamic work environment for our team members. You will love it here if you embrace our core values :

  • ACTION - You have an action bias. You get things done fast.
  • CARE - You take pleasure in helping others and doing things the right way.
  • OUTSTANDING - You have the highest standards and run things like a well-oiled machine.
  • DEPENDABLE - If someone asks you to do something, they KNOW it will get done.
  • ENERGY - You bring a positive, enthusiastic, can-do attitude to work every day.

The Role

The Media Buyer will manage and optimize paid advertising campaigns on Meta platforms (Facebook and Instagram). This role is responsible for scaling ad performance, analyzing campaign data, and maximizing return on ad spend (ROAS) through data-driven strategies and continuous optimization.

  • Manage all Meta ad accounts and campaigns from setup to reporting. Monitor and analyze daily performance metrics (CPA, ROAS, CTR, CPM, CVR).
  • Adjust budgets and pacing based on real-time performance data.
  • Conduct A / B testing on audiences, creatives, ad copy, and landing pages.
  • Collaborate with creative teams to develop high-performing ad content.
  • Prepare weekly and monthly performance reports with insights and recommendations.
  • Ensure accurate tracking setup (Meta Pixel, Conversion API, event tracking).
  • Stay updated on Meta Ads best practices and algorithm changes.
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