Media Supervisor
The Media Supervisor's role includes managing the delivery of high-level brand and consumer insights that drive media strategy and planning and crafting their people management skills across all facets of media plan development and execution. The Supervisor will contribute to and lead ongoing strategic client engagements developing a deep understanding of the client's business environment, competitive landscape, brand goals, vision and strategy. The Media Supervisor will also lead and delegate the day-to-day charge to proactively identify compelling insights, customer needs and market opportunities that create a competitive advantage and help drive business for our clients.
What You'll Do
Develop, implement, revise and maintain strategic and integrated client media plans and marketing recommendations.
Build plan options that deliver against objectives / strategies; proactively investigate media opportunities and craft well supported, articulate points of view.
Exhibit in-depth understanding of digital media channels (i.e., SEM, Programmatic, Social) with traditional channel knowledge a plus.
Understand that clear business objectives are the key to driving success and know how to work with clients to develop clear business cases around opportunities for engagement.
Ability to successfully articulate media, competitive, targeting, marketplace and landscape trends and be able to apply their findings and determine what the implications might be for our clients.
Meet realistic client expectations and make every effort to exceed them, by providing quality work in a timely and responsive manner.
Manage client communication on all day-to-day business needs.
Monitor, analyze and interpret campaign results along with analytics teams and prepare recommendations for optimization on a regular cadence.
Lead and motivate team members while overseeing and directing account activities; provide guidance on setting or re-defining priorities.
Manage a staff of media professionals.
Develop the staff through performance management and consistent feedback.
Identify developmental opportunities with staff and help them to work toward their professional goals.
Mentor Associates and Planners.
Manage human resource administration, which includes : maintaining staff levels through effective recruiting, performance management and conflict resolution.
Serve as a liaison among Avalere Health departments contributing to a client account, as well as developing Agency Management and Client relationships.
Maintain thorough, real-time knowledge of client business.
Establish processes, communicate clear direction and delegate appropriately to direct reports.
Manage and be accountable for media budgets and client billing.
Work with direct reports to compile and accurately update regular internal and client status reports.
Ensure communication of creative needs and coordinate with creative teams on timely delivery of all assets for proper campaign launches.
Contributes to new business pitches, in brainstorms and ideation sessions.
About You
BA / BS degree in related field or equivalent work experience.
Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors.
4+ years of experience in Strategy, Planning and / or Digital with strong ability to lead the media planning process experience in HCP and DTC healthcare media strongly desired.
1+ year(s) of experience in managing or developing a staff.
Excellent written and verbal communication skills.
Strong negotiation and presentation skills, ability to communicate to vendors and clients.
Proven ability to handle multiple priorities / tasks proactively.
Proficiency with Microsoft Desktop programs, specifically with Excel and PowerPoint.
Strong organizational and analytical skills.
Proven ability to work independently and as part of a team.
Media Supervisor • Philadelphia, PA, US