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Director, Marketing Operations
Director, Marketing OperationsMRI Software • Atlanta, GA, US
Director, Marketing Operations

Director, Marketing Operations

MRI Software • Atlanta, GA, US
[job_card.30_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Director of Marketing Operations

We are seeking a Director of Marketing Operations to lead the strategy, standardization, and continuous improvement of marketing performance and pipeline reporting, data governance & quality, acquisition integration, and operational efficiencies.

This role will be critical in ensuring that our marketing initiatives are measurable, scalable, and aligned with global business objectives. This leader will be responsible for developing robust reporting frameworks, ensuring data integrity, and delivering actionable insights that inform strategy, improve campaign performance, and demonstrate marketing's contribution to pipeline and revenue at a global level. Additionally, this role will oversee the integration and optimization of our marketing technology stack, establish and enforce data governance practices, and build global processes that enhance efficiency, accuracy, and scalability.

The ideal candidate will bring a balance of strategic vision and hands-on execution, with proven expertise in driving insights, automation, and operational alignment that fuel growth worldwide. You will :

General Operations

  • Monitor, measure, and analyze the effectiveness of marketing initiatives and programs, providing key insights and recommendations to optimize performance
  • Lead the optimization of Salesforce, Pardot, and analytics (BI dashboards) to support performance and reporting
  • Oversee budgeting and develop ROI models to ensure data-driven decision-making

Data Governance & Quality

  • Establish and own marketing data governance policies, standards, and procedures to ensure consistency across regions and systems
  • Implement data quality and hygiene practices including enrichment, normalization, deduplication, and compliance with privacy regulations
  • Partner with IT, RevOps, and Finance teams to maintain a unified, trusted source of truth for customer and prospect data.
  • Analytics & Marketing Technology

  • Track and monitor key performance metrics on a weekly, monthly and quarterly basis to measure marketing success
  • Develop board-level presentations to communicate quarterly marketing performance.
  • Optimize the MarTech stack, including platforms like Pardot, Salesforce, Jira, 6sense, Salesloft, and other tools
  • Develop a strategy to leverage AI to drive efficiencies
  • Operational Excellence

  • Manage a global Center of Excellence that builds standard processes across all regions to drive standardization, efficiency, and scalability
  • Identify and implement best practices for marketing processes, automation, and workflow efficiencies
  • Manage a team of marketing operations professionals, fostering a culture of innovation, accountability, and continuous improvement
  • You have :

  • 15+ years of experience in marketing operations, demand generation, or related roles in a high-growth, B2B environment
  • Proven track record of building and scaling marketing operations functions in a global organization
  • Expertise in marketing automation platforms (Marketo, HubSpot, Pardot) and CRM systems (Salesforce) and Power BI
  • Strong analytical mindset with experience in marketing analytics, attribution modeling, and data visualization tools
  • Proven experience in B2B marketing, data management, and demand generation strategies
  • Deep understanding of B2B SaaS, PropTech, or enterprise technology industries
  • Experience managing a team and working with remote and international stakeholders
  • BA / BS degree in Analytics, Marketing, Communications, or equivalent field experience
  • Occasional travel as needed
  • We're obsessed with making this the best job you've ever had! We want our teams to love working here, so we've created some incredible perks for you to enjoy :

  • Join our employee-led groups to maximize your experience at work such as our Diversity, Equity and Inclusion committee, employee resource groups such as Women and Allies, and our Pride Event Group
  • Enjoy peace of mind over yours and your family's health with our medical coverage options and HSA benefit
  • Invest in our competitive 401k plan and help set you up for your future
  • Big on family? So are we! We understand family is important and being able to spend quality time with your family is a wonderful experience. Our Parental Leave Program is designed to give you the opportunity to spend even more time with your new arrival(s)
  • Enjoy a fantastic work-life balance with 20 days PTO plus observed holidays, plus 15 hours of 'Flexi' time a year
  • Further your professional development and growth with our generous Tuition Reimbursement offerings
  • Enjoy the flexibility of working from anywhere in the world for two weeks out of the year
  • About Us

    From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing : exceptional people. People like you!

    Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can't be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.

    We believe MRI is more than just a workplace; it's a connected community of people who truly feel they belong. Whether we're investing in employee resource groups or providing tailored resources for each person to reach their full potential, we're passionate about creating a work environment that makes you excited to show up every single day.

    At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that's our goal every day. Because that's what industry leaders do. Whether you're joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.

    Amazing growth requires amazing employees. Are you up to the challenge?

    We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don't hesitate to apply. We'd love to hear from you!

    MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. We believe that belonging is a direct result of diversity, equity, and inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!

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