Associate, Digital Engagement Operations

Associate, Digital Engagement Operations | Advocacy Team About Good Reason Houston Good Reason Houston exists to ensure that every child, in every neighborhood of Houston, has access to a world-class public education and the opportunity to thrive in the Houston of tomorrow.

From a child’s first day of Pre-K to their first day on the job, we work to make sure every student is prepared for success in school, career, and life.

Anchored in a cradle-to-career vision, Good Reason Houston is driven by a bold North Star Goal :

• to double the rate of public school graduates earning a living wage by 2040, positioning economic mobility as the ultimate measure of student success.
• Achieving this goal requires collaboration across sectors, and Good Reason Houston serves as Houston’s regional education backbone, uniting public school systems, higher education institutions, employers, and civic leaders around a shared vision for student success.
• Good Reason Houston builds awareness of, advocates for, and advises school systems on measures aimed to improve the quality of education available to all.
• Today the organization partners with 25 public school systems that collectively serve 700,000 students across 900 public schools in the Houston region.
• We seek to cultivate a shared regional vision for educational quality, to build the capacity for change required within districts and the greater Houston community, and to foster collective ownership to support student-level results for kids across our city.  Houstonians for Great Public Schools is committed to transforming public education by ensuring students are the central focus of every decision.
• Houston GPS mobilizes voters, parents, and community leaders to drive exceptional outcomes in Houston public schools by supporting and electing leaders who champion student-first policies.
• Through transparency, accountability, and clear data, we unite diverse voices around a shared commitment for meaningful and constant improvement in local school districts.
• About the Role The Associate, Digital Engagement Operations builds and maintains the operating systems that power Good Reason Houston’s (GRH) advocacy and grassroots engagement, as well as those of our partner organization, Houstonians for Great Public Schools.
• This role plays a critical function on the Advocacy team by ensuring our digital infrastructure enables targeted mobilization in support of GRH’s policy priorities and enterprise North Star Goal.
• The Associate manages the advocacy CRM and digital analytics systems, ensuring the team has reliable, actionable data to execute high-quality outreach and mobilization efforts.
• This role ensures that all digital engagement operations reinforce GRH’s broader mission to expand economic mobility and living-wage attainment for Houston students.
• The Associate serves as a key connector between Advocacy, Communications, and the Research & Data departments—supporting the systems and processes that move parents and community members from first contact to sustained, active leadership.
• Primary Responsibilities CRM & Data Management – 25% Administer the Advocacy CRM, by managing data hygiene, deduplication, tagging, list imports / exports, and accurate engagement tracking to ensure information is reliable and actionable.   Maintain current, comprehensive records for parents, partners, volunteers, trustees, and supporters across GRH and GPS efforts, ensuring alignment with organizing, advocacy, and fundraising needs.   Build and maintain simple,scalable data structures (lists, tags, custom fields) that enable effective organizing workflows, advocacy campaigns, and advancement pipelines.   Partner with the Research & Data and Operations departments to uphold data standards, privacy practices, and consistent system use across the organization   Engagement Tracking & Reporting – 20% Design, build, and maintain dashboards and update processes that track departmental priority progress and monitor inputs to enterprise OKRs and targets, ensuring information remains current, accurate, and accessible to key stakeholders supporting mobilization and advocacy decision-making..   Monitor supporter journeys across the engagement funnel and regularly identify participation drop-off patterns, surfacing clear, actionable insights that inform adjustments to outreach, onboarding, and leadership pathways..
• Produce timely, concise monthly and quarterly updates that translate supporter data into actionable insights and recommendations for the GRH Advocacy department and Houston GPS teams, supporting strategy refinement, pacing, and resource allocation.   Digital Analytics & Insights – 15% Monitor website, email, and social media analytics to understand reach, engagement, and conversion across digital channels, ensuring visibility into how supporters interact with GRH and GPS content.
• Connect digital analytics with field and event participation data to build a more complete picture of supporter behavior across channels and identify patterns that inform targeted mobilization.
• Analyze the effectiveness of digital outreach tactics and surface clear insights and recommendations that inform decisions about which strategies to sustain, adjust, or discontinue based on performance and audience engagement.
• Translate digital performance trends into insights that strengthen outreach targeting, improve supporter progression across engagement pathways, and reinforce mobilization efforts tied to GRH’s advocacy and enterprise priorities.
• Outreach & Campaign Support – 30% Execute digital outreach and follow-up to targeted audiences in coordination with the Advocacy team and Communications, ensuring messages are timely, accurate, and aligned to campaign goals.   Schedule, segment, and send communications to parents, partners, and supporters across email and text platforms, ensuring alignment with campaign timelines, event calendars, and mobilization priorities.   Build and maintain simple, automated communication flows that provide timely follow-up, reinforce key calls to action, and help supporters progress from initial contact to deeper engagement and leadership opportunities.   Cross-Functional Collaboration – 10% Coordinate closely with the Communications and Research & Data departments to align lists, messaging, and metrics across GRH and GPS, ensuring consistency and accuracy in all engagement workflows   Participate in campaign and event planning meetings to ensure data, tracking, and outreach workflows are incorporated from the outset, and confirm that monitoring tools and CRM fields accurately reflect intended outcomes.   Provide regular insights to the Advocacy team on what’s working, what’s not, and where additional coordination could strengthen outreach, engagement, and mobilization results.
• Our Team Our core values reflect the principles that ground and guide our work.
• They serve as the foundation for how we show up, internally with our colleagues and externally with our partners and communities.
• These values shape how we make decisions, collaborate across teams, and navigate challenges.
• They are the throughline that connects our culture to our impact.  CURIOUS We are curious— we ask, listen, and learn with humility to grow our understanding and improve how we work in service of students.   CONNECTORS We are connectors—we build meaningful, authentic relationships that create momentum for lasting change with and for Houston students, families, and communities.   ROOTED We are rooted— we show up with purpose and persistence, grounded in our mission and in deep commitment to Houston.   FORWARD-THINKING We are forward-thinkers–we champion an optimistic vision for Houston’s future and tackle complex challenges with boldness, creativity, and strategic action.     STUDENT-CENTERED We are students-centered—removing barriers, expanding opportunity, and shaping systems to improve outcomes for students with the greatest needs.
• Qualifications & Skills Required 1–3 years of experience in digital marketing, communications, or related field   Familiarity with social media platforms and management tools   Strong comfort with website updates and quality assurance (WordPress, Wix, or similar)   Experience using CRMs or email marketing platforms (EveryAction, Mailchimp, etc.)   Ability to track and report analytics (Google Analytics, Meta Insights, etc.)   Excellent organization and attention to detail   Strong written communication and messaging adaptability   Comfortable troubleshooting and coordinating fixes with vendors when needed   Preferred Experience with paid digital campaigns (ads and boosted posts)   Content creation skills such as graphics or short-form video (Canva, CapCut, etc.)   Experience in advocacy, civic engagement, or political campaigns   Understanding of accessibility and inclusivity in digital content Working at Good Reason Houston Good Reason Houston offers a competitive salary commensurate with experience in a similar position.
• The starting salary range for this position is $55,000 annually.
• New hires are offered a salary depending on qualifications, internal equity, and the budgeted amount for the role.
• Benefits offered include 401(k) (automatic 3% employer contribution), life, medical, dental and vision insurance packages.
• Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year.
• Good Reason Houston is an office-based organization, but allows for virtual work on Mondays and Fridays.
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