Sr. Marketing Manager - Fintech

Job Description

Job Description

Career Renew is recruiting for one of its clients a Sr. Marketing Manager - Fintech - this is a hybrid role based in New York. Salary range : 160-220K yearly.

Our mission is to transform how money moves. We believe stablecoins will underpin a new financial fabric, one that is faster, more global, and more efficient than today’s siloed systems. That is why we are building AUSD and the stack, a full service platform that makes issuing, managing, and integrating stablecoins seamless – whether you’re a developer, fintech, or institution. With AUSD, stablecoins become programmable, composable, and ubiquitous by default.

We’re backed by world-class investors including Paradigm and Dragonfly, and we’re growing a team to reimagine how value moves online. We're intentional about who we bring on. If you’re passionate about stablecoins and want to help create more open, intuitive ways for people to engage with money, let’s talk.

ABOUT THE TEAM

We bring the discipline of high-performance finance teams and the creativity of a fast-moving crypto-native startup. We’re a small, mission-driven group of builders who move fast, sweat the details, and hold a high bar for excellence — in product, code, and culture.

You’ll be joining a tight-knit team that values clear thinking, extreme ownership, and high-velocity decision making. We operate in short feedback loops, support one another without ego, and are deeply motivated by the opportunity to build foundational infrastructure for the future of money.

JOB SUMMARY

Overview

We are seeking an experienced and strategic Senior Marketing Manager with deep expertise in the fintech or crypto / blockchain industry with proven success in navigating regulated markets. This role will lead our marketing strategy, ensuring compliance with complex regulations while driving brand growth, demand generation, and customer engagement. The ideal candidate is both creative and analytical, with a strong understanding of financial technology, stablecoins, and how to build trust in emerging markets.This will begin as an individual contributor position with the opportunity to grow into a management position, as scope increases.

KEY RESPONSIBILITIES

Strategic Planning & Leadership

Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto and payments sector.

Lead brand positioning, messaging, and thought leadership to build credibility in a regulated environment.

Work closely with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations.

Campaign Development & Execution

Plan and execute integrated marketing campaigns across digital, events, and PR channels, with a focus on trust, education, and regulatory adherence.

Optimize campaigns through data-driven insights, A / B testing, and performance tracking.

Performance Analysis & Optimization

Monitor marketing performance using analytics tools, delivering insights for continuous improvement.

Prepare monthly and quarterly reports on campaign outcomes, lead generation, and conversion rates, with compliance considerations.

Stay up to date on crypto market trends, competitive landscape, and evolving regulatory requirements globally.

Proficiency in marketing analytics, CRM, and automation tools (e.g., HubSpot, Salesforce, Google Analytics).